While blonde is one of the most covetable hair colours around, it’s also the hardest to keep healthy-looking and bright. To neutralize brassy tones, it’s crucial to commit to blonde hair care at home. Help your clients by recommending products that enhance the shade and condition of their locks, so they can enjoy salon-fresh, luminous colour for longer. Here are their go-to heroes…
1. Fusion for Moisture
Healthy hair is shiny hair. That’s why we suggest introducing the Fusion collection to your client’s blonde care routine, as it works deep down to repair and recover the hair fiber. The Intense Repair Shampoo will protect lightened and coloured locks from hair breakage, while the Intense Repair Mask will leave mid-lengths and ends feeling soft, nourished and more manageable.
2. INVIGO Cool Blonde for Balance
Most blondes need a purple shampoo in their kit. Suggest INVIGO Cool Blonde Color Refreshing Blonde Shampoo, which offers a hint of a violet tint to neutralize brassy tones and refresh their hue. All your client has to do is lather up in the shower whenever hair starts to look dull, then leave it on for five minutes and rinse. They can follow with the Fusion Mask for moisture.
3. Thermal Image for Protection
Because heat is one of the key culprits of brassy hair, EIMI Thermal Image is a must. It protects locks from heat up to 220°C, and creates a frizz-free, shiny finish. Suggest clients mist it through from root to tip before blow-drying or tonging strands.
4. Glam Mist for Shine
The finishing touch that every blonde needs is EIMI Glam Mist. Sprayed directly onto just-styled hair, it gives their lightened locks a hint of shimmer that lasts until the next wash.
Looking for more blonde hair looks? To break the shades down further, discover our round-up of the best warm-toned blonde hair ideas and cool-toned blonde hair colours. You can find endless hair trend inspiration on the @WellaHair Instagram.