Why Purple Shampoo is a Must – Even if You're Not Blonde

You might have heard your hair stylist hailing the wonders of purple shampoo. When unwanted yellow tones pop up, it's the ultimate essential for restoring a fresh, cool tone from root to tip. However, at-home colour corrections can be daunting if you haven't done them before, which is why we get a lot of questions about how purple shampoo really works. 

So, we're breaking down the many benefits of purple pigmented shampoo, and the different hair colours they're suited to. (Spoiler alert: it's not just a shampoo for blondes.)

Close up of hand holding a bottle of Wella INVIGO Blonde Recharge purple shampoo
Color wheel with primary colors
Model with long blonde hair holds a bottle of Wella INVIGO Blonde Recharge shampoo and conditioner
Model with long blonde hair shakes her head causing her hair to conceal her face
Model holds a bottle of Wella’s INVIGO Blonde Recharge shampoo and conditioner behind their head
Model with long blonde hair shakes her head causing her hair to conceal her face
Bottle of Wella’s EIMI Thermal Mist Image spray surrounded by hair styling tools
Before and after image of hair that’s been styled using EIMI Thermal Image mist by Wella Professionals