Your 9-Point Guide to Purple Shampoo

If there’s one at-home haircare product clients constantly ask about, it’s purple shampoo; equal parts mesmerising, nerve-wracking and, to some, terrifying. With fears that it will turn their hair purple and hopes that it will tackle brassiness, blondes, brunettes and silver-haired clients alike are intrigued by these violet-tinted treatments.

So, how do they really work? Here, we break down everything you need to know about purple shampoo, whether you’re using it yourself or helping a client dial down overly-warm tones in their own hair...

Back of woman’s head with long, wavy, cool blonde hair, created using Wella Professionals.

Image Credit: @el.grialsalon

Photo of Wella Professionals INVIGO Cool Blonde Color Refreshing Shampoo.