Wella Professionals Blog

Model with curly, black hair and teal highlights holds up a box of Koleston Perfect permanent hair colour.

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Have you ever wondered how long permanent hair colour truly lasts? As a colourist, you’ll know it’s not forever (despite the name), but its true timeline isn’t always clear. Here, we reveal...

What's hot?

Model with curly, black hair and teal highlights holds up a box of Koleston Perfect permanent hair colour.

Have you ever wondered how long permanent hair colour truly lasts? As a colourist, you’ll know it’s not forever (despite the name), but its true timeline isn’t always clear. Here, we reveal...

Read more about:How Long Does Permanent Hair Colour Last? Plus Tips to Keep Locks