Wella Professionals Blog

Model with long, loosely tousled, golden blonde hair.

What's hot?

Ever found the most covetable hair colour inspiration – only to realise it’s not real? AI-generated looks are taking over social media, and opening our eyes to new possibilities. Because, even...

What's hot?

Model with long, loosely tousled, golden blonde hair.

Ever found the most covetable hair colour inspiration – only to realise it’s not real? AI-generated looks are taking over social media, and opening our eyes to new possibilities. Because, even...

Read more about:Introducing Surreal Colour: The AI-Inspired Hair Trend