Expensive blonde hair relies as much on condition as it does on colour, so it’s crucial for your clients to embrace a nourishing wash-and-style routine at home. Introduce them to the tips below before they leave the salon, and emphasize the importance of deep hydration for highlights that stay lustrous and luminous between appointments.
1. Embrace a Colour-Kind Shampoo and Conditioner
When they’re fresh, warm-toned blondes appear rich, radiant and beautifully sun-kissed. However, they run the risk of turning brassy over time, so a colour protection care routine is needed. Remind your clients to use a specially formulated shampoo and conditioner, like the shade-enhancing ColorMotion+ Color Protection Shampoo and Moisturizing Color Reflection Conditioner. Together, they ward off fading free radicals while bumping up glow-bestowing hydration.
2. Apply a Deep Treatment Each Week
Clients should care for the mid-lengths and ends of their hair by veiling strands in deep treatments, like the Oil Reflections Luminous Reboost Mask. This creamy moisture magnet mask nourishes and replenishes the hair structure, so frizz and flyaways are smoothed, creating a shinier finish. Tell them to apply to clean, damp hair, ensuring they’ve squeezed out any excess water first, then allow it to absorb for five minutes before rinsing away with cool water.
3. Use a Golden Colour-Depositing Mask
To bring balance back to those warmer tones in between salon appointments, recommend your clients use the Color Fresh Mask in Golden Gloss. With a hint of a gilded tint, it refreshes rich blondes in just 10 minutes. All they have to do is comb it through clean, damp hair, allow it to develop, then rinse away thoroughly. Remind them that they won’t need to use a conditioner afterwards, as it’s packed with nurturing ingredients that smooth and detangle their locks.
4. Fight Frizz and Dryness With Hair Oil
After towel-drying hair, suggest your clients use a hair oil to tame frizz and flyaways. Oils are great for adding a lustrous sheen and smoothing strands, while instantly dialing up hydration. EIMI Oil Spritz is perfect if their hair is fine and they want a lighter product, while Oil Reflections Luminous Smoothing Oil is our go-to for normal and coarse hair types. Tell them to apply their chosen oil to the mid-lengths and ends of their hair only, starting with just a drop at first. They can build it up if needed.
5. Layer in a Heat Protection Product
The last step in your client’s blow-drying and styling routine should be a heat protection spray. Our pick is EIMI Thermal Image, as it shields strands from heat damage while veiling blonde hair in glossy shine. Remind them how important it is to apply it before switching on their hairdryer, and then again before they use straighteners or a curling iron.