One of the first things brunette clients will ask you is whether blonde hair will suit them. The answer comes down to so much more than their base colour or skin tone (although that’s important, too). In fact, there are three key factors you need to keep in mind before you pick up the tint brush, including time, lifestyle, and the processes they’ve previously put their hair through. Here’s the lowdown…
1. Look at the Undertones in Your Client’s Skin
This one’s a given. When you’re helping your client choose their perfect shade of blonde, it’s important to take the undertones of their skin into account. There’s a type of blonde for everyone and finding their most flattering hue means – quite simply – identifying whether they are cool- or warm-toned.
If they have pinky tones, blue veins and cool eye colours like blue, gray or cool brown: they tend to suit cooler blondes, like ash, ice or platinum. They can pull off anything from pale Scandi-inspired shades to a brightening, expensive-looking beiges.
If they have yellow or golden tones, green veins and warm eye colours like gold and hazel: warm blondes will be more their style. Think honey blonde, dark blonde, bronde… the list of rich, creamy colours goes on.
2. Consider Your Client’s Hair History
It’s a good idea to speak to your client about their hair history. Have they coloured their hair before? What kind of colours have been used? These are both factors that affect the final outcome. A great way to predict the finished result is to do a strand test ahead of their main appointment. Simply take a strand of hair and apply your exact formulation to it, then use this as a guide.
3. Remind Them of the Time it Takes
Real talk: going from brown to blonde hair can be a lengthy, time-consuming process – not to mention the level of aftercare and touch-up appointments involved. When your client asks, ‘how long does it take to go from brown to blonde hair?’, these are the three essential timings they need to know…
How long in the salon? This one depends on how well the pre-lightener and toner takes to the hair, but clients should put a minimum of three hours aside for the transformation – often more. Make them aware of the time it takes when they’re booking their appointment, as it’s likely they’ll want to call off any other plans they have that day.
How many lightening appointments are needed? Most brown-haired clients will require at least two appointments to reach their dream blonde shade. If they’re going from dark brown or black hair to blonde, it may even take a few more. Make sure the sessions are spaced out, so they can maintain the condition of their hair, treating locks to plenty of masks before their next blonding session.
How long between salon sessions? Going from brown to blonde hair is not a one-and-done job. Clients need to return to the salon regularly to keep roots at bay and their blonde looking fresh. Typically, this means booking in every six-eight weeks, although they may be able to leave it longer if they opt for balayage.