Discover Illuminage: The Secret to Sun-Kissed Hair

What could be dreamier than sun-kissed hair? Locks that look like they’ve spent days lapping up the warm rays, dappled in seamless, soft highlights that hint at a far-flung getaway. There are few things more luxurious, and only the finest techniques will help you create the look – which is where Wella's signature color technique Illuminage steps in.

Created by Wella Professionals Global Ambassador Romeu Felipe, Illuminage unlocks sun-kissed tresses all year round, from breezy winter 'lights to a warm summer glow. Want the full lowdown on this twist on balayage? Here, we reveal how to create the look, including formulas to help you create Signature Blondes with the most seamless transitions...  

Before and after image of hair that’s been colored using the Illuminage technique by Wella Professionals.
Model holds a box of Illumina Color by Wella Professionals behind their head.
Model flicks her long blonde hair that’s been colored using the Illuminage technique by Wella Professionals.

How to Do The New Balayage Look: Illuminage | Wella Professionals

Back of head shows long, blonde hair that’s been colored using the Illuminage technique by Wella Professionals.
Close-up of blonde hair that’s been colored using the formula that’s overlayed on this image.

How to do a Brazillian Illuminage with Romeu Felipe | Wella Professionals

Model face is partially concealed by their long, wavy blonde hair that’s being flicked over their shoulder.
Back of model’s head reveals her long, blonde wavy hair that’s been colored by Wella Professionals using their Illuminage technique.