1. Wash Blonde Locks with a Purple Shampoo
Those blonde pieces in your client’s mane may be prone to brassiness, so they may want to add a purple shampoo to their at-home hair care kit. INVIGO Blonde Recharge Cool Blonde Shampoo is perfect, with a touch of violet pigment that tones yellow hair in under five minutes. Simply massage into wet hair, let it sit for three to five minutes, then rinse out thoroughly. Your client shouldn’t use it for every wash; the trick is to reach for it when locks appear overly warm and in need of a refresh.
2. Prevent and Repair Hair Damage with a 90-Second Treatment
Highlighted and coloured hair deserves plenty of extra love and care in order to prevent damage and help it glow in the best possible way. So, when your client isn’t using their purple shampoo, recommend they try the Ultimate Repair collection, with colour-safe formulas that enhance shine and prevent hair breakage. After washing with the Ultimate Repair Shampoo and treating locks with the Ultimate Repair Conditioner, show them how to apply the Miracle Hair Rescue treatment. All they have to do is mist it through clean, towel-dried locks, allow it to absorb for 90 seconds, then style as usual. Hair damage will be repaired in just those 90 seconds**, leaving strands 12x smoother*** with 99% less breakage****.
3. Keep Highlights Shielded From the Sun and Heat
Heat and UV rays are bad news for blonde and brown highlights, as they can turn locks warmer than your client wants their hair to be. So, recommend two products to keep their locks protected; easy-to-use essentials that shield hair in seconds. The first is EIMI Thermal Image, a heat protectant spray that levels up shine. It’s designed to be used before blow-drying, straightening or curling, misted from root to tip. And the second is EIMI Glam Mist, a shine spray-meets-UV shield that finishes their look. Recommend they spritz it on before heading out the door to give strands a protective sheen.
Ready to share your own looks featuring blonde with brown highlights and lowlights? Post them on Instagram and tag us @WellaHairUKI and @WellaEducation – you might even appear in one of our future round-ups!
* Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.
** When using ULTIMATE REPAIR Miracle Hair Rescue.
*** Vs. non-conditioning shampoo.
**** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.