When you hear the words ‘expensive hair’, you might imagine a look that involves costly upkeep. However, expensive brunette hair is surprisingly (and pleasingly) low maintenance for both you and your clients. The delicate highs and the glossy lows rely on hydration and sheer top-ups to maintain their vibrancy, so share these tips with freshly coloured brunettes before they leave the salon…
1. Bump Up Shine with the Right Shampoo and Conditioner
Your client needs a care routine that doesn’t simply protect their colour but enhances it too, so suggest they use ColorMotion+ Color Protection Shampoo and Moisturizing Color Reflection Conditioner. Packed with antioxidants to ward off fading aggressors, and nourishing ingredients that keep locks healthy, they’re the ultimate combination for an expensive brunette.
2. Add a Touch of Chocolate Brown Pigment
If your client notices their colour is starting to look a little dull, they can use a colour-depositing conditioner to add a sheer injection of pigment. Our favourite for expensive brunettes is the Color Fresh Mask in Chocolate Touch, although Golden Gloss and Caramel Glaze will also work if they want to elevate the richness. All they have to do is apply their chosen mask to clean, damp hair, leave it on for 10 minutes, then rinse thoroughly to reveal refreshed colour.
3. Turn to a Clear Glaze for Extra Shine
For clients who are serious about glossy shine, a clear glaze with Shinefinity is a must. It’s a super-quick service that can be completed in under one hour, so it’s ideal for carrying out in between colour appointments. Simply mix Shinefinity 00/00 at a 1:1 ratio with the Brush & Bowl Activator or Bottle Activator, apply from root to tip, then wash out with shampoo after 10-20 minutes. Flawless.
By following these tips for creating and maintaining an expensive brunette, your client will be working the richest trend of the season. What are you waiting for?