How to Repair and Care for Damaged Hair

1. Give Them a Fusion Intense Repair Service

A must-book for ravaged manes; the Fusion Intense Repair Service sees parched strands pampered from root to tip with a trio of deeply reparative products. The Fusion collection harnesses a clever care technology called SilkSteel, which is inspired by spider silk; one of the strongest, stretchiest fibers found in nature. This technology is a fusion of silk amino acids and micronized lipids, designed to instantly restructure the hair fiber inside and out. The Amino Refiller in the collection boosts hair with amino acids, penetrating deep down to give your clients instant smoothness and protection against future damage. Make it part of their cut and style appointment or book them in for a lunch break session, and they’ll notice an immediate difference to their locks. Here’s how the service works:

1.  Cleanse and Prep with Shampoo: Give your client a scalp massage with the Fusion Intense Repair Shampoo. Rinse and repeat to ensure hair is completely free of residue, then towel-dry locks and take her back to the mirror.
2.  Fill and Set: The Fusion Amino Refiller is a salon exclusive product that’s packed with amino acids. Apply it to damp hair, concentrating on the porous parts, then comb through to evenly distribute. Once it’s been smoothed through every strand, use a Climazon for 5-10 minutes to boost the effects, then take your client back to the sink for a final rinse.
3.  Protect and Glow: Next, apply the Fusion Intense Repair Mask for five minutes. Rinse and towel-dry hair so it’s ready to be styled. They’ll notice the difference in condition instantly.
4.  Apply an Oil: Massage Oil Reflections Luminous Smoothing Oil through mid-lengths and ends before blow-drying. Just one or two pumps is enough to boost shine, leaving hair soft and silky.

2. Add WellaPlex to Their Colour Formulas

Having damaged hair doesn’t mean highlights and colour are off limits. However, it does mean you’ll want to add a little extra care to your client’s lifting and toning formulas. When lightening or colouring damaged or sensitized hair, add WellaPlex No1 Bond Maker to their formula to protect the hair bonds during the oxidative processes. Allow their shade to develop, then rinse and apply the No2 Bond Stabilizer at the sink. Massage it in for a few minutes before rinsing locks completely clean. The damage-defying dream team of No1 and No2 will keep hair bonds strong throughout the colouring process.

3. Use a Demi- or Semi-Permanent Colour

Speaking of colour services: you may want to switch up your client’s product, opting for demi-permanent formulas that are free of ammonia. These tend to be gentler on damaged hair, as they ‘stain’ strands without penetrating the cortex. Plus, they’re low on commitment, offering softer regrowth with no strong demarcation lines. For rich, radiant shine, try Color Touch, which veils your client’s dull, dry hair in the glossiest colour.

Meanwhile, semi-permanent colours, like Color Fresh, are great for damaged hair, as there is no concern of damage. Try the Color Fresh Masks for zero-damage tone enhancement, or Color Fresh CREATE for a host of rainbow brights.

4. Recommend Follow-Up Care at Home

For your clients to maintain the effects of the Fusion Intense Repair Service, they’ll want to add the Fusion collection to their at-home hair routine. While the Amino Refiller is for salons only, the Fusion Intense Repair Shampoo and Fusion Intense Repair Conditioner or Mask can all be used at home to keep locks perfectly plump and smooth. Recommend that they take this duo home and use them regularly – or whenever locks feel especially fragile. Not only will they repair and keep the hair silky-smooth, but they’ll help to prevent further hair breakage too.

5. Hype Up Heat Protection

If there’s one styling essential every client needs in their kit, it’s a heat protection spray. They don’t want to be blow-drying, tonging, or straightening their locks without one. Recommend they try EIMI Thermal Image, which features a bi-phase formula you shake up and spritz. One half is a protective liquid, while the other half is a smoothing serum. Mixed together, they are able to safeguard strands from up to 220°C heat. No more sizzling already-fragile hair – strands will be shiny, frizz-free and, above all, protected.

6. Recommend More Regular Cuts

For split ends, the most efficient treatment is a good trim. Typically, breakage and dryness are most prominent through the ends and mid-lengths, so refreshing the ends regularly also works wonders. You might find some are open to the idea of a bob haircut, but for those who are keen to keep their length, we recommend a subtler cutting technique called ‘dusting’. Rather than taking off inches or even centimeters from their hair, you’re deftly trimming away frazzled ends to tidy them up – hence the name ‘dusting’. Because you’re taking smaller snips, your client may need more regular appointments. This way you can keep on top of the damage, and they can keep hold of their length.