Don’t let your client leave the hair salon without these blonde maintenance tips. These are the secrets to pure, platinum highlights that stay cool and crisp for longer…
1. Wash with a Purple Shampoo
If your client doesn’t already have a purple shampoo, now is the time for them to get one. It’s a blonde hair color staple, lending a touch of violet pigment to get rid of brassiness and yellow tones. Recommend they use INVIGO Cool Blonde Color Refreshing Shampoo on days when hair is looking overly warm. All they need to do is massage it into damp hair, leave it on for three to five minutes, then rinse thoroughly. Et voila – their platinum highlights appear fresh and flawless once more.
2. Boost with Nourishing Treatments
Keep bleach damaged hair at bay by introducing clients to reparative, restorative products. When they’re not using their purple shampoo, their go-to routine should include the ColorMotion+ Color Protection Shampoo and Moisturizing Color Reflection Conditioner. Then, for deep nourishment, they should be applying the Structure+ Mask once or twice per week, which harnesses our WellaPlex bonding agent to strengthen their strands. Recommend they also apply a leave-in conditioner to damp hair, like the Elements Renewing Leave-In Spray, followed by a few drops of Oil Reflections Luminous Smoothing Oil to keep moisture levels topped up and the hair healthy.
3. Treat Platinum Hair to a Color Glaze
If your client wants a quick color refresh in between lightening appointments, suggest they book in for a Shinefinity Color Glaze to illuminate their shade. By applying 09/13 or 09/81 (mixed 1:1 with the Bottle or Brush & Bowl Activator) to their platinum highlights, you can add a shiny, translucent topcoat that corrects brassy tones and elevates radiance. Best of all, the development takes no more than 20 minutes (less for a sheer result), so your client can even drop in on their lunch break. What more could they want?
Now you know what it takes to perfect platinum blonde highlights, make sure you share your creations with us. Simply post to Instagram and tag us @WellaHairUSA.