Ice blonde – or platinum blonde, if you prefer – is cooler than ever. When it’s not turning heads on the AW20 catwalks, the trend is cropping up in the locks of the A-list, from Lady Gaga to Kaia Gerber. The striking look features the palest of platinum tones, sometimes paired with a silver, white or blue hue, and always appearing to shimmer, as if strands have been veiled in a touch of frost.
So, how do you get hair to look this light? It may take a couple of salon appointments but, whether you’re trying the trend yourself or you’re a colorist creating the look, Wella Professionals’ extensive color portfolio has got you covered.