Don’t forget to share these tips with your clients post ice blonde transformation. Or, if you’ve tried the look for yourself, keep these tricks up your sleeve for easy maintenance.
1. Use a Purple Shampoo
Purple shampoo is a must-have for every icy blonde. The violet pigments help to neutralize brassiness and keep any overly-warm tones at bay between salon visits. Try INVIGO Cool Blonde Color Refreshing Shampoo.
2. Book in a Glossing Service
A color top-up in the space of a lunch break? Our glossing service makes that possible, offering a hint of a shine-boosting tint for locks in need of a quick refresh. This isn’t to replace a lighten-and-tone service, but it helps to bridge the gap in between, making ice blonde hair look freshly-done.
3. Step Away from Heat Styling
Heat can speed up the color fade process, making it go brassy much quicker. It therefore makes sense that reducing heat styling would help clients maintain that cool, crisp shade for longer. However, not everyone is ready to put the curling iron away, which is where a heat protection spray, like EIMI Thermal Image, comes into play. Mist from root to tip before blow drying or tonging to safeguard strands.
Find more hair color inspiration on the Wella Hair Pinterest, and follow @WellaHairUSA on Instagram for the hottest new-season looks. Make sure to tag us in your photos with #MakeChange #WellaFamily to show off your latest creations and be in with the chance of a feature on our social channels.