How Often Should You Wash Hair with a Purple Shampoo?
How often you use an anti-brass shampoo will depend on how you feel about golden tones. If you want a little warmth and richness, you may use purple shampoo less often to keep hues under control. In this case, a biweekly treatment should be enough to banish yellow pigments, while leaving your golden or caramel blonde looking fresh and luminous. However, if your current shade is a cool blonde and warm tones are a big no-go, try a weekly purple shampoo routine to blitz unwanted tones. You can alternate this with a regular shampoo for color-treated hair, like INVIGO Nutri-Enrich Deep Nourishing Shampoo.
How Long Should You Leave a Purple Shampoo In?
No two purple shampoos are made the same. Some are almost too potent, risking a purplish tinge after just a minute of sitting on locks, taking hair extra-ashy. Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all.
However, we've created the ‘Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands. INVIGO Blonde Recharge Cool Blonde Shampoo is quick, easy, and works on every hair color, from natural blonde tones to even chocolate brown ‘dos. It has every shade covered.
What Happens if You Use Violet Shampoo on Dry Hair?
There's a hair hack circulating about purple shampoo on dry hair. Some believe, if you want to up its potency, using it before you dampen locks will elevate its benefits. However, we don't recommend this trick. Because hair is more porous when it's dry, the violet shampoo can absorb unevenly, resulting in a patchy, purple effect. Stick to massaging it into wet hair for the most flawless finish, and make sure you rinse it out thoroughly.