Wella Professionals Blog

Model with curly, black hair and teal highlights holds up a box of Koleston Perfect permanent hair color.

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Have you ever wondered how long permanent hair color truly lasts? As a colorist, you’ll know it’s not forever (despite the name), but its true timeline isn’t always clear. Here, we reveal...

What's hot?

Model with curly, black hair and teal highlights holds up a box of Koleston Perfect permanent hair color.

Have you ever wondered how long permanent hair color truly lasts? As a colorist, you’ll know it’s not forever (despite the name), but its true timeline isn’t always clear. Here, we reveal...

Read more about:How Long Does Permanent Hair Color Last? Plus Tips to Keep Locks