Professional Hair Color Formulas

From classic shades like blonde or brunette to the latest trending hair colors or sophisticated blends, find all the formulas you need along with our top tips for application.

Showing 12 of 102 results
Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Close up of Rooted Baby Blonde Hair
Formulas Color Trends

Looking to bring that touch of glamour and shine to your clients? Try out...

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Before and after of gray coverage on copper hair, created using Wella Professionals.
Care Formulas Techniques Color

A color correction is one of the most rewarding hair services you can offer....

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

Back of woman’s head with long, straight, pink blonde ombre hair, created using Wella Professionals.
Formulas Color

From Florence Pugh’s rosy dip-dye to Lady Gaga’s candy-cute bouffant, pink...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.
Formulas Color

Gray brown hair is fast becoming one of 2021’s hottest hair color trends –...

Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.
Sunset Blonde Hair
Formulas Color

Want to bring a vibrant and hot touch to your clients? Try out these Sunset...

Sunset Blonde Hair
Formulas Color

Want to bring a vibrant and hot touch to your clients? Try out these Sunset...

Back of woman’s head with long, wavy, pastel rose gold hair, created using Wella Professionals.
Formulas Color

Pretty in pastel pink is the vibe for summer ‘21, as clients turn to fun,...

Back of woman’s head with long, wavy, pastel rose gold hair, created using Wella Professionals.
Formulas Color

Pretty in pastel pink is the vibe for summer ‘21, as clients turn to fun,...

Formulas Color Trends

Want to bring a colorful and radiant touch to your clients? Try out these...

Formulas Color Trends

Want to bring a colorful and radiant touch to your clients? Try out these...