As a colorist, you’re the go-to expert for recommending at-home hair care solutions. When clients ask you how they lock their blonde down for longer, suggest shampoos and conditioners based on individual needs. For example, you may find that one client’s hair is craving added moisture, while another needs a boost of strengthening proteins – combined with a color-kind cocktail of ingredients.
Wella Professionals offers three key care collections for keeping blondes fresher for longer, each one tailored to a different hair type. Stock up on the Wella Store to cover all bases.
1. For Instant Vibrancy: INVIGO Color Brilliance
Ideal for lending radiance to all hair types, INVIGO Color Brilliance features a Color Protection Shampoo, Color Conditioner and Color Mask. Suggest clients use the shampoo and conditioner every time they lather up blonde locks, then treat mid-lengths and ends to the mask once per week. This easy routine offers up to seven weeks of color protection.
Also part of the INVIGO collection is the Blonde Recharge range, which includes the Cool Blonde Color Refreshing Shampoo. This purple shampoo is perfect for keeping brassy tones at bay. Simply recommend your clients leave it on for three to five minutes whenever strands are looking too warm.
2. For Elevated Shine: ColorMotion+
Designed for medium to thick hair types, ColorMotion+ is a truly nourishing collection of care products that helps to bump up shine in color-treated locks. There’s a Color Protection Shampoo, a Moisturizing Color Reflection Conditioner and a Structure+ Mask – all delivering intense moisture and a glossy glow. The mask even harnesses the Wellaplex bonding agent to make strands feel stronger. Advise clients to only use a small amount of this treatment, focused on the lengths and ends.
3. For Deep Hair Repair: Fusionplex
Hair can become sensitized after lightening. For clients who have dehydrated locks, point them in the direction of the reparative Fusionplex range. Specially formulated to penetrate deep into the cortex of each strand, this ritual instantly strengthens the hair fiber while helping to prevent future hair breakage. In the collection there’s an Intense Repair Shampoo, an Intense Repair Conditioner and an Intense Repair Mask for complete care.