1. Switch Between Blonde-Boosting Shampoos
There are two kinds of shampoo every blonde client needs: a purple shampoo and a color care shampoo. The former (also known as blonde shampoo) neutralizes brassy tones with a violet tint, restoring cool blondes, and reducing yellow tinges in warm, golden blondes. Advise your clients to use it whenever their locks are looking a little too warm. All they need to do is lather up, leave it on for three to five minutes, and then rinse.
When they’re not using a purple shampoo, your blonde clients should be reaching for the INVIGO Color Protection Shampoo, which is pH balanced to enable better color retention. It’s available in two formulas: one for thin or fine hair, and one for normal or thicker, coarser hair.
2. Dial Up Hydration and Shine with Conditioner
A color-care conditioner is crucial, too. Tell your clients to towel-dry their washed hair first, so the conditioner doesn’t slide off or simply sit on the surface of wet strands. By soaking up excess moisture, it’s easier for hair to absorb all that nourishing goodness. Suggest they use INVIGO Color Brilliance Vibrant Color Conditioner to enhance color vibrancy.
3. Apply a Hair Mask At Least Once Per Week
Moisture is a must for healthy-looking hair, no matter your client’s shade. That’s why we recommend they treat their blonde locks to a weekly dose of the INVIGO Color Brilliance Vibrant Color Mask. It’s a supercharged substitute for conditioner on days when their strands are feeling extra-parched. Advise they smooth a generous amount through their mid-lengths and ends, then wrap hair up in a towel and let the mask absorb for five minutes.
If They Need Extra Hydration: Recommend ColorMotion+
Designed for medium to thick hair types, ColorMotion+ is a truly nourishing collection of care products that helps to bump up shine in color-treated locks. There’s a Color Protection Shampoo, a Moisturizing Color Reflection Conditioner and a Structure+ Mask – all delivering intense moisture and a glossy glow. The hair mask even harnesses the Wellaplex bonding agent to make strands feel stronger. Advise clients to only use a small amount of this treatment, focused on the lengths and ends.
If They Need Deep Hair Repair: Recommend Fusion
Hair can become sensitized after lightening. For clients who have dehydrated locks, point them in the direction of the reparative Fusion range. Specially formulated to penetrate deep into the cortex of each strand, this ritual instantly strengthens the hair fiber while helping to prevent future hair breakage. In the collection there’s an Intense Repair Shampoo, an Intense Repair Conditioner and an Intense Repair Mask for complete care.