These looks are low-maintenance but not no-maintenance; your client will still need to care for their blonde at home. Share these three tips with them to ensure their 'lived-in' color stays beachy – not brassy – in between hair color appointments...
1. Refresh Blonde Highlights With a Tinted Hair Mask
Warm hair colors, like golden blondes and brondes, can fade too warm if they're not cared for, so show your client how to top up their tone at home with the Color Fresh Mask. This tinted treatment comes in two rich blonde-meets-brown shades, Golden Gloss and Caramel Glaze, which give lackluster locks extra polish until it's time to head back to the salon. All your client has to do is apply it to clean, damp hair at least once per week, leave it on for 10 minutes, and then rinse thoroughly. Their lived-in hue will hold on to that sun-kissed radiance.
2. Illuminate Subtle Highlights With Hair Oil
Lived-in blondes should glisten and glow. Your client wants their natural-looking highlights to sparkle, and few things elevate luminosity like a drop of hair oil. Introduce them to Oil Reflections Luminous Smoothing Oil, which is light yet lustrous; perfect for smoothing through mid-lengths and ends of locks both before and after blow-drying. But remember: less is more. Your client should start with just a drop (or even half a drop on short hair) then build up as and when needed.
3. Add Effortless, Undone Waves
Unless your client has natural curls or waves, they may need a quick tousling tutorial. Lived-in blondes and beachy waves are a dream combo, so show them how they can amp up texture at home. One of the best ways is with a salt spray, like EIMI Ocean Spritz, which adds guts and grip to naturally straight hair. Recommend they mist it through damp or dry hair and gently scrunch to unlock some surfer movement. They could also put just-spritzed hair into braids overnight for added waves. The clever formula encourages texture while protecting locks from dehydration.
Now you have all the tips you need to create the lived-in blondes of summer dreams, get mixing those golden formulas. Don’t forget to share your looks with us on Instagram by tagging @WellaHairUSA.