The most delicious chocolate brown hair colors are intense and radiant, so a good post-color routine is a must for your clients. Don't let them leave the salon without these easy aftercare tricks.
1. Use a Color-Safe Shampoo and Conditioner
First, recommend color-safe shampoos and conditioners that bolster shine in brunette locks, like the INVIGO Color Brilliance Color Protection Shampoo and the INVIGO Color Brilliance Vibrant Color Conditioner. While the shampoo has a low pH level that helps to retain luster by closing the hair cuticle, the conditioner is infused with Antioxidant Shield Technology to protect against shade-fading free radicals. Together, they ensure color-treated hair is brimming with shine until your client's back in the salon chair.
But if your client's tresses are damaged, Ultimate Repair Shampoo is another color-safe option, infused with skincare-inspired ingredients to gently cleanse strands of daily aggressors and keep hair hydrated. It rinses away pollutants, product build-up, impurities and metals in the hair, while kick-starting the bond rebuilding process for a healthier mane. Follow up with Ultimate Repair Conditioner for nourishment that works inside and outside the hair cuticle, leaving locks beautifully hydrated without adding any weight.
Then, finish the ritual with Ultimate Repair Miracle Hair Rescue; a spray-in treatment that reverses damage in a single session. Towel-dry locks first, mist it on, let it absorb for 90 seconds, and style as usual. Your client's chocolate, color-treated hair will be 12x smoother* after one use, with 99% less breakage** and legendary shine that lasts for up to four washes.
2. Refresh Salon Color With an At-Home Hair Mask
To keep brassy undertones at bay and refresh salon color in between appointments, suggest a once-weekly treatment with the Color Fresh Mask in Chocolate Touch. With a subtle tint and a thwack of nourishing oils, this pigmented mask tops up the tone while keeping hair shiny and hydrated from one wash to the next. All your client has to do is shampoo, apply the mask from root to tip, smooth it through strands with a wide tooth comb, then leave it on for 10 minutes. Once time is up, they can rinse and style their hair as normal. Chocolate highlights and dark tones will appear more radiant, instantly.
3. Protect Tresses From Heat Damage
When your client is coiffing beautiful styles that set off their chocolate mane, remind them how important it is to use a heat protectant spray. Our go-to is EIMI Thermal Image, which protects hair from heat up 220 degrees Celsius, and reduces the color-fading effects a hairdryer, straighteners and curling irons can have on strands. For sleek locks, bouncy waves or defined ringlets, this weightless mist also dials up shine, lending a light-reflective sheen through dry hair lengths and ends. Finish with a little EIMI Glam Mist for added gloss until the next wash.
It's these essentials that will keep chocolate brown hair looking sweet in the weeks between color appointments. Ready to start creating the trend? Then get blending those chocolate hues… Bon appetit!
* Vs. non-conditioning shampoo
** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo