Toasted Coconut Hair is the Dream for Wannabe Blondes

Image of woman with toasted coconut hair created using Wella Professionals products

At a time when rose brown, pumpkin spice and high-shine copper are the hair color trends du jour, it takes a seriously dreamy blonde to shake clients out of autumn’s ‘go warmer’ mood. So, what’s the go-to light hue this season? Right now, Instagrammers are looking to ‘toasted coconut hair’, a new technique that offers up luminosity with a low-maintenance edge.