How to Get Cherry Red Hair
The Wella Professionals color portfolio offers endless ways to go cherry red. You have the intermixable, semi-permanent Color Fresh CREATE hair collection, the shine-boosting Koleston Perfect permanent hair color range, and a whole host of low-commitment reds with demi-permanent hair color, Color Touch.
So, how do you choose the right formula? Here’s your need-to-know guide, whether you’re a colorist creating the look or you’re looking to try the trend yourself…
Color Fresh CREATE: There’s one true red – Next Red – in the Color Fresh CREATE collection of shades, but endless ways to wear it, thanks to the broad spectrum of bold, mixable hues. Mix with Hyper Coral or Infinite Orange to make it fiery or add a small amount of Ultra Purple to deepen the cherry vibe. No shade is off-limits. Choose this formula if you want your color to look pretty through the fading phase, as its fades true-to-tone, ensuring that cherry red never looks dull or washed-out.
Koleston Perfect: This is your permanent pick. Koleston Perfect is Wella’s purest color ever, harnessing Pure Balance Technology for an even color from roots to ends. Look to the Vibrant Reds palette to get that cherry color flawless, with cool tones like 66/46 and 77/46 offering the juiciest tints.
Color Touch: Consider this your low-commitment color. If you or your client like to switch shades regularly, Color Touch lets you dip a toe into the cherry red pool. It’s a demi-permanent that delivers on multi-dimensional color, giving you the pick of poppy, punchy reds and deep, delicious hues.