The dream blonde highlights look fresh and bright without a hint of brassiness, but how do you maintain that glow? There are three key tricks clients should keep in mind…
1. Perfect a Post-Color Care Routine
This one’s a given. Blonde highlights are only as good as the aftercare that goes into them, which is why every new blonde needs in their kit. Then, tailor one of our pigment-depositing conditioners to their shade, recommending the in Pearl Blonde or Lilac Frost for cool blonde highlights, and Golden Gloss for warmer blondes. Used once per week – or whenever your client needs to keep brassiness at bay – the mask is applied from root to tip, left to develop for 10 minutes, then rinsed. It’s as easy as that.
2. Cool Down on Heat Styling
All colorists know that excessive heat styling can fade a new hair hue and turn blonde highlights brassy. That’s why it’s a good idea to remind clients they should tone down the straightening, curling and blow-drying. For when they do need to turn up the heat, recommend heat protection spray, misted from roots to tips to keep strands safeguarded. A must-have.
3. Get the (Hair) Gloss
Nothing keeps blonde highlights looking fresher than a hair gloss treatment: a service that removes brassy tones and brightens between color appointments – all in the space of a lunch break. The speedy process sees permanent hair color diluted with 1.9% and for a hint of a tint and a dose of shine.