2. Enhance the Beauty of Platinum Hair With a Color-Depositing Mask
As an alternative to purple shampoo, your client can also maintain ashy tones and platinum hair with a color-depositing mask, like the Color Fresh Mask. Infused with nourishing oils and a touch of pigment, it comes in two ultra-light hair hues: Lilac Frost for a subtle violet tint, and Pearl Blonde for nixing warmth in bright, white highlights. Color match your client to their perfect treatment, then suggest they apply it once per week to clean, damp hair. All they need to do is leave it on for 10 minutes, then rinse to reveal a refreshed tone. It works on every hair type.
3. Keep Hair Healthy With Deep Conditioning Treatments
Blonde shades don't tend to reflect the light as easily as darker hair, so extra help is needed to enhance shine, while giving lifted locks a hydration boost. So, introduce your client to ColorMotion+ Structure+ Mask and advise them to use it at least once per week as part of their hair care routine. Applied to clean, damp hair for 10 minutes, it helps smooth strands with our signature WellaPlex ingredient for smoothness and nourishment. If they have curly hair, they'll also love the NutriCurls Deep Treatment. It's a rich, creamy mask that leaves their natural texture frizz-free, super-soft and looking more defined after just five minutes.
4. Book in For Regular Tone Touch-Ups
Last but never least, remind your clients how important it is to book in at the hair salon regularly. Even if they don't need extra highlights, having those new cool tones refreshed every 6-8 weeks (or 8-12 weeks, if their locks are low-maintenance) will ensure their platinum shines.
Now it's time to start perfecting your own platinum ombre creations. Get those graduations seamless with the tips above, and don't forget to share your looks with us on Instagram by tagging @WellaHairUSA.