Hair Glossing: Technique & Formulas

Get the lowdown on all things glossy with the new color maintenance hair glossing treatment that everyone is talking about. From at home glossing with our Color Fresh Mask to tips on how to get silky shiny hair, learn everything you need to know.

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Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with long, wavy, glossy brunette hair, created using Wella Professionals.
Care Formulas Techniques Color

Blonde hair has long been known for being tricky to maintain. But, as any ...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Care Formulas Techniques Color

Maintaining blonde hair is notoriously tricky. While freshly-colored locks...

Back of woman’s head with shiny blonde hair after a Wella Pure Glossing Service.
Back of woman’s head with long, wavy, brown hair, glossed using Wella Professionals
Care Formulas Color

Everyone’s heard of glossy hair, but what about a hair gloss? Some of your...

Back of woman’s head with long, wavy, brown hair, glossed using Wella Professionals
Care Formulas Color

Everyone’s heard of glossy hair, but what about a hair gloss? Some of your...