1. Use Color-Kind Shampoos and Conditioners
The top two essentials for shade maintenance? A color-kind shampoo and conditioner. Not just any shampoo will do; specially formulated care products will help locks hold onto pigment for longer. We recommend ColorMotion+ Color Protection Shampoo and Moisturizing Color Reflection Conditioner, which nourish color blocked hair for beautiful shine, while keeping fading free radicals at bay. If hair is dry or damaged, step up the care with Ultimate Repair Shampoo and Ultimate Repair Conditioner. Together with the Miracle Hair Rescue leave-in treatment, they repair hair damage in just 90 seconds3, leaving strands 12x smoother4 with 99% less breakage5.
2. Top Up Color Blocks With a Color-Depositing Mask
Your client wants their color blocked hair to look fresh for as long as possible. So, introduce them to the Color Fresh Mask, available in 13 shades, from pastel Mint to Copper Glow. It’s a DIY must-try that revives salon color when it needs a boost. All they have to do is shampoo and towel-dry their hair, apply their chosen shade, leave it on for 10 minutes, then rinse thoroughly. Their mane will appear brighter and bolder – just the way color blocked hair should be. Plus, their strands will feel smoother and more moisturized from a single wash.
3. Protect Hair From Heat and UV Damage
Heat and UV damage are two of the biggest culprits when it comes to color fade, so remind your clients how important it is to shield their perfect shade. EIMI Thermal Image is their partner in shine for protection from heat styling, whether they’re blow-drying, straightening or curling their locks. They simply mist it from root to tip, then style as usual. Meanwhile, EIMI Glam Mist is a finishing spray with major benefits, including dazzling shine, anti-humidity effects and a built-in UV shield. When their hair is ready for the day, your client can spray it over their finished look, and head out the door with color blocked locks looking glossy.
Ready to share your own color blocking hair creations? Make sure you tag us in them on Instagram @WellaHairUSA. We can’t wait to see your next masterpiece.
1 Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
2 When using Wellaplex N°2 with BlondorPlex, versus BlondorPlex alone.
3 When using ULTIMATE REPAIR Miracle Hair Rescue.
4 Vs. non-conditioning shampoo.
5 When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.