Introducing Koleston Perfect Lights: A New Highlighting Concept
It goes without saying that the past two years have transformed our habits on every level – from the way we spend time with our friends, to how we approach our day-to-day wellbeing. At Wella, we’ve even noticed these changes taking effect in salons across the globe, with clients’ choices in services evolving to reflect a switch in their overall mood.
In fact, although gray coverage is still the number one service in salons, it’s slowly declining, while root touch-ups and highlights are quickly on the rise. And, even though a palette of ash blondes and frosted chestnuts was once most covetable, warm, comforting tones are emerging as the dreamiest hues to sweep through clients’ hair.
Like self-care in color form, glossy beige blondes, rich auburns and chocolate browns are adding richness and radiance to manes all over the world. To make these popular looks all the more attainable, we’ve revealed a brand new service concept for your color menu. Introducing the Koleston Perfect Lights collection…