Maintaining blonde hair is an art in itself. Because it’s prone to fading or turning brassy, clients will appreciate your tips on keeping their newly-lightened hair in check. There are four key products all beige blondes need to add to their home routine: a color-kind shampoo, a purple shampoo, a nourishing conditioner and a heat protection spray.
1. The Color-Kind Shampoo
When hair is exposed to pollutants, color-fading free radicals can make blonde hair appear dull. That’s why it’s important to use an antioxidant, pollution-fighting shampoo. ColorMotion+ Color Protection Shampoo ticks that box, and offers up to eight weeks of color protection, ensuring beige blondes look radiant from one appointment to the next.
2. The Purple Shampoo
To be used as a weekly treatment, or whenever brassy tones start to show up, INVIGO Cool Blonde Color Refreshing Shampoo neutralizes excess warmth in beige blonde locks. It’s a must-have for every blonde who craves that salon-fresh look between touch-ups. Simply leave it on for three to five minutes, then rinse out thoroughly.
3. The Nourishing Conditioner
Working in tandem with the ColorMotion+ Shampoo, the Structure+ Mask pampers locks back to their best with a dose of the Wellaplex bonding agent. This strengthens the hair structure, improving shine and manageability, so beige blonde hair retains its gloss. Apply to sensitized areas only, such as lengths and ends.
4. The Heat Protection Spray
Finally, we all know that heat can have a detrimental effect on hair color. From the sun or your straighteners, heightened temperatures speed up the color-fading process. If your client uses heated tools often, recommend they always prep damp or dry hair with a heat protection spray. We love using a spritz of our cult-classic EIMI Thermal Image.