Once you’ve gone through the (often lengthy) process of achieving gray blonde hair for your clients, you’ll want to help them keep that shimmery sheen looking cool and fresh for longer. Send them on their way with four key maintenance tips, and they should be coming to their next appointment with a still-covetable gray blonde hue…
1. Choose the Right Shampoo
For blondes, the right shampoo is vital. Not only do clients need a color-protecting product, like ColorMotion+ Color Protection Shampoo, but a purple shampoo is also essential in their kit. Recommend gray blonde clients alternate between ColorMotion+ and INVIGO Cool Blonde Color Refreshing Shampoo. The latter will neutralize any brassy tones in a single wash.
2. Keep Cool with a Color-Depositing Conditioner
If they prefer, clients can also achieve neutralization with a color-depositing conditioner, like the just-launched Color Fresh Mask in Pearl Blonde. Refreshing salon color and nourishing locks, it delivers frosted flawlessness in under 10 minutes. Hydration and at-home color correction in one? It’s a revelation.
3. Steer Away From Heat Styling
Heat fades all hair colors – but especially blondes. It speeds up the formation of brassy tones, which is why we recommend gray blonde clients use heated tools as little as possible. However, we know this isn’t always so easy, so we created EIMI Thermal Image; a heat protection spray that will safeguard strands through blow-drying, straightening and tonging.
4. Top Up Toner Regularly
Here’s the thing: gray blonde hair does require a little extra maintenance, so you may need to remind clients to book in for toner top-up sessions regularly. The timeline will differ depending on the individual, but recommend they come back every six to eight weeks, so you can refresh their lengths and – if needed – retouch regrowth, getting locks back to their best.
Find more hair color inspiration on the Wella Hair Pinterest, and follow @WellaHair on Instagram for the hottest new-season looks. Make sure to tag us in your photos with #MakeChange #WellaFamily to show off your latest creations and be in with the chance of a feature on our social channels.