3 WAYS TO WEAR IT: VIOLET BLONDE HAIR

While there's no denying that 2017 has been the year of millennial pink, there's another trending color that's flooding our social feeds and providing us with endless hairspiration. Violet blonde hair color is in, and the finished look is the stuff of Pinterest goals, with a subtle, purple tint adding a touch of cool-girl vibrancy to your lightened locks.

Image of woman with violet blonde hair created using Wella Professionals products

VIOLET HIGHLIGHTS

Ask your colorist to add a scattering of vibrant violet highlights through your blonde hair. You could even mix these with subtle silver tones for a look that's really on trend.

Image: @beyondhairbyhayley

Image of woman with violet blonde hair created using Wella Professionals products

LIFE IN LILAC

Ask for an all-over lilac tint that teeters on the edge of being platinum blonde. Pair with a silky straight to really show off the shine-boosting benefits of your color.

Image: @lucianbusuioc