3 WAYS TO WEAR IT: VIOLET BLONDE HAIR
While there's no denying that 2017 has been the year of millennial pink, there's another trending color that's flooding our social feeds and providing us with endless hairspiration. Violet blonde hair color is in, and the finished look is the stuff of Pinterest goals, with a subtle, purple tint adding a touch of cool-girl vibrancy to your lightened locks.
If you're looking to refresh your end-of-summer hair, violet blonde is the way to do it. But how do you nail that perfect balance of pastel purple and pale blonde tones?
In the salon, your Wella Professionals colorist will aim to achieve a pale yellow undertone on hair first, before putting dry or damp, unconditioned strands through a violet blonde toning process. Using a tonal blend, like Color Fresh: 50g 0/6 + 5g 6/66, they'll create a pastel purple shade that adds a welcome dose of shimmer and shine to your hair.
The next part is down to you. To ensure that your violet blonde hair looks fresher for longer, use Wella Professionals Brilliance Shampoo and Conditioner for optimum color protection. Once a week, introduce a purple shampoo and conditioner into your routine, like Wella Professionals Cool Blonde Shampoo and Conditioner. Leave the Conditioner in your hair for 5-10 minutes to eliminate brassy tones.
Want further inspiration? Here are three ways to wear the violet blonde look, whether you crave a subtle effect or an all-over purple wash...
Ask your colorist to add a scattering of vibrant violet highlights through your blonde hair. You could even mix these with subtle silver tones for a look that's really on trend.
LIFE IN LILAC
Ask for an all-over lilac tint that teeters on the edge of being platinum blonde. Pair with a silky straight to really show off the shine-boosting benefits of your color.
Focus the violet tones through the roots for a head-turning purple crown of color. We love how this look fades from a washed-out neon at the top to an icy pastel through the tips.
Find more hair inspiration in our Wella Hair Family Gallery, and follow @WellaHairUSA on Instagram for the hottest summer hair looks. Make sure to tag us in your photos with #WellaHair #StylistsDoItBetter to show off your latest styles and be featured on our social channels.
Ready to try a violet blonde wash? Find your nearest Wella Professionals colorist with our Salon Finder.
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Inspired by these looks? Find a Wella salon near you to get your own.