Why You Need Ammonia in Permanent Hair Colour

Ammonia might be the most misunderstood ingredient in the world of hair colour. Throughout the beauty community, there’s lots of talk about 'ammonia-free dyes', which can give the impression that ammonia should be avoided. However, there's a surprising truth about ammonia in salon hair colour that all hairdressers should know: in the long-term, ammonia-based products are often better for hair health than the alternatives.

So, let's explore the differences between ammonia and alternatives for ammonia – plus what makes it perfect for the permanent, rich colour of your client's dreams... 

A hairstylist stands behind their client, who is sitting in a chair.
Close-up of a large section of damp hair. Product is applied to the mid-lengths in a zigzag motion.
Wella Professional colourist smiles while showing something to his blonde-haired client on his phone.
A line of Koleston Perfect permanent hair colour by Wella Professionals.
Close-up of a hand holding a bottle of ColorMotion+ Color Protection Shampoo by Wella Professionals.
Close-up of hand holding an open pot of Fusion Intense Repair Hair Mask by Wella Professionals.