1. Apply a Scalp Primer Before Colour
If your client is prone to scalp irritations and itchiness – and you're colouring hair from root to tip – apply a scalp primer before sweeping on their shade, like the Marula Oil Blend Scalp Primer. It forms a protective layer over a sensitive scalp to prevent skin irritations and reduce discomfort, yet it doesn't compromise the finished colour result. It's great when you're lifting locks to achieve pre-lightened hair too.
2. Recommend Nourishing Shampoos
Before your client leaves the salon, make sure they know how important it is to use a colour-kind shampoo that keeps hair soft. Our go-to for nourishing and shielding in one is ColorMotion+ Color Protection Shampoo. If your client has a sensitive scalp that's prone to flakes, they may also want to add an anti-dandruff shampoo to their routine; one with a gentle conditioning formula that rebalances the scalp, like INVIGO Balance Anti-Dandruff Shampoo.
3. Introduce Clients to Conditioning Treatments
Coloured hair looks its best when it's beautifully hydrated, so remind your client to indulge in weekly treatments that prevent brittle hair. For intense moisture, the Fusion Intense Repair Mask is a must, with a rich, creamy texture that pampers damaged locks and prevents breakage. Meanwhile, in the salon, your clients can book in for a Fusion Amino Refiller service, which refills fragile strands with a boost of amino acids that penetrate deep down. Suggest the latter for sensitized or highly porous strands in between colour appointments. Locks will appear healthier and feel stronger after one session.
Now you know about the benefits of ammonia-based formulas – and the effects of ammonia alternatives – you can choose your permanent colour products with confidence. Follow with salon-certified hair care products that perfect and protect, and your client's locks will appear healthier than ever before.
* For people not allergic to hair colourants. Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.