The new Elements pouches aren't just for hair industry professionals; your clients can use them at home in their daily lives as well. The idea is that they keep hold of their used Elements shampoo and conditioner bottles, then top them up with pouches of their favourite eco-friendly formulas. They could also use this range of hair care products straight from the pouch – no bottle needed – allowing them to further cut down plastic consumption and waste in their daily routine.
All that's left to think about is which Elements hair care products to choose. Here's how to help your client pick the correct blend of ingredients for their hair type and hair texture – whether they have wavy, curly or straight hair…
If They Have a Normal, Healthy Scalp
Lucky them; their scalp is mostly problem-free. What they need is a shampoo, conditioner and hair mask routine that helps to maintain their balanced, healthy hair in the face of everyday life. Suggest they work the Renewing Shampoo and Renewing Conditioner into wet hair strands for kind-to-locks cleansing and instant detangling, followed by the Renewing Mask cream as a weekly aloe vera-boosted treat.
If They Have Dry Hair or a Delicate Scalp
Delicate or dry scalps that need extra care should try the Elements Calming haircare range, starting with the Calming Shampoo, which restores comfort and hair health, while gently cleansing hair impurities away. They can pair this with the Renewing Conditioner or Mask for hair conditioning, then complete their routine with the Calming Serum.
The latter is designed to help restore scalp comfort and smooth the damaged hair shaft, without impacting hair volume. Your client should apply it to their scalp after a wash, section by section, massage it in gently, then leave it on to do its work.
If They Have an Oily Scalp and Need a Volume Boost
Oily hair and scalps may need a deeper cleanse to whisk away impurities. That's why we developed the Elements Purifying Pre-Shampoo Clay. Made with kaolin clay, it manages excess sebum production and restores balance. Tell your client to apply it to a dry scalp, leave it on for five minutes, then follow with the Renewing Shampoo and Conditioner. It will leave hair silky and clarified.
Once your client has picked and enjoyed their hair and scalp care routine, they can then get refills of the Renewing Shampoo, Renewing Mask and Calming Shampoo in our sleek pouches. It's never been easier to curate a sustainable hair care routine with these daily products.
Creating a more sustainable salon is a learning process. But with quality products and the right energy-saving advice, you, your team and your clients can make it a part of everyday life. From colour to care, Wella Professionals has got you covered, upgrading your service menu with formulas you can trust.
1 Except in Australia, New Zealand and South East Asia markets. 95% post-consumer recycled aluminum and 5% post-industry recycled aluminum.
2 100% Post-Consumer Recycled Material (PCR2) grey plastic caps
3 70% Post-Consumer Recycled Cardboard + 15% Post-Industry Recycled cardboard.
4 From 80% to 85% depending on the shade. Except Special Blonde.
5 Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
6 Excluding Special Blonde.
7 From 91% to 99% natural origin ingredients, depending on the product.
8 Compared to Elements bottles, tubes and jars.