Revealed: The Best Shampoo For *Every* Hair Type

When you're dealing with damaged, dry hair, the most nourishing ingredients are needed. That's why ULTIMATE REPAIR harnesses a skincare-inspired blend of AHA and Omega-9. These restorative hero ingredients are usually found in the most concentrated face masks and serums, and in ULTIMATE REPAIR Shampoo they help to replenish strands from the inside out. The rich, creamy shampoo is also colour-safe, cleansing gently and effectively with the most luxurious lather. In fact, it’s so hard-working, it can remove all the small impurities that harm your hair – from metals to dirt and pollution – while rebuilding your hair bonds. What’s more, it's suitable for all hair types, meaning anyone with straight hair, wavy hair, curly hair or coily hair can indulge in this gentle yet effective cleanse.

It's important to be delicate with fragile locks, so massage it – don't scrub – through the scalp and lengths of hair, then follow up with the ULTIMATE REPAIR Conditioner to boost the effects. Finally, the ULTIMATE REPAIR Miracle Hair Rescue is key to truly repairing and preventing dry, brittle hair. Mist it through clean, damp strands and let it absorb to repair hair damage in 90 seconds*, giving you 99% less breakage**.

A flaky scalp calls for specialised formulas that treat the signs and symptoms of dandruff, and INVIGO Scalp Balance Anti-Dandruff Shampoo is the perfect pick. Enriched with piroctone olamine, which has antifungal properties, it soothes and refreshes sensitive scalps while gently whisking away visible flakes for clean, balanced hair. Massage the shampoo into your scalp only, using your fingertips to lightly exfoliate, and then let the lather run through the lengths of hair as you rinse it out. Use it a few times per week to make sure you're keeping the roots of your hair clean and healthy. This will prevent dead skin cells and oil from building up on the scalp, so hair looks clear and feels fresh. 

An oily scalp leads to oily hair, so purify the roots and follicles with a clarifying combination of a scalp mask and a rebalancing, sulphate-free shampoo. Our favourite ritual for that ultra-clean feel features Elements Purifying Pre-Shampoo Clay, followed by Elements Renewing Shampoo to keep greasy hair days at bay. The mask is a weekly or bi-weekly treat, while the shampoo can be used for every hair wash day to leave hair beautifully balanced. 

So, how do they work together? Use the pre-shampoo treatment first, applying it section by section to the roots of dry hair and letting it absorb for up to five minutes. The kaolin clay will soak up excess sebum to purify the scalp. Then, add water to emulsify, massage the clay in and rinse thoroughly. Follow with the Elements Renewing Shampoo for an effective cleanse that never strips hair strands of vital moisture. 

Our favourite shampoo for curly hair types isn't really a shampoo at all. It's NutriCurls Cleansing Conditioner, a co-wash that veils textured hair in moisture while delivering a thorough yet gentle cleanse. There's no stripping with this wash; it respects hair and scalp oil levels as it purifies the hair shaft, with a boost of jojoba oil and panthenol to give you additional moisture. Massage the low-foam cleanser into wet hair, let it absorb for a few minutes, and then rinse thoroughly. No follow-up conditioner is needed. This curly and coily hair saviour cleanses and cares for strands in one step.  

Almost any shampoo is suitable for those blessed with thicker, coarser hair, but because there's so much of it, the scalp might not produce enough oil to keep each individual strand hydrated. Cue tangles and dryness. That's why we recommend INVIGO Nutri-Enrich Deep Nourishing Shampoo to get the balance of moisture just right. Its blend of vitamin-rich goji berry and peptides leaves hair full of shine and vitality, with a boost of hydration so light, thick hair won't feel weighed down. To tackle knots and make that mane more manageable, pair it with INVIGO Nutri-Enrich Deep Nourishing Conditioner, taking care to apply it to the mid-lengths and ends only. Thick hair will be left smooth, bouncy and easier to style. 

When dealing with dullness, oil-rich hair formulas are a must. They drench lacklustre locks in moisture and nourishment, so hair gleams and glistens whenever the light catches it. See it for yourself with Oil Reflections Luminous Reveal Shampoo, brimming with a decadent blend of light yet luscious precious oils for a smooth, reflective surface. While bestowing hair with a deep cleanse it leaves locks up to three times smoother****.  Lather up, then massage Oil Reflections Luminous Smoothing Oil through mid-lengths for unrivalled radiance.