For shine and vibrancy, try: INVIGO Color Brilliance Color Protection Shampoo and Vibrant Color Conditioner. Brimming with lime caviar for added luster, the shampoo is pH-optimized to help close the cuticle after colouring, so those purple pigments are locked in for longer.
For added nourishment, try: ColorMotion+ Color Protection Shampoo, Moisturizing Color Reflection Conditioner and Structure+ Mask. They’re packed with antioxidants, so pollutants in the air and found in hard water are kept at bay from one wash to the next. This combination also gives your client up to eight weeks of colour protection*, while preserving smoothness and shine.
For intense damage repair, try: Ultimate Repair Shampoo and Ultimate Repair Conditioner. They feature a skincare-inspired blend of AHA and Omega-9 to transform even the most stressed-out strands, replenishing from the inside out. Combine with Miracle Hair Rescue – our most innovative leave-in treatment – to repair damage in just 90 seconds**, leaving hair 12x smoother*** with 99% less breakage****.
Bonus: All of the shampoos above – and all Wella Professionals shampoos – feature Metal Purifier. This means they neutralize the effects of metals in the hair, often found in hard water, to minimize damage and give extra protection against shade fade.
3. Touch Up the Tone at Home
Finally, for when your client’s purple shade starts to look a little faded, remind them they can top up the tone at home with a colour-depositing treatment. The Color Fresh Mask in Lilac Frost (for pastels) or Purple (for bolds) has them covered, delivering a boost of pigment in a flash. All they have to do is apply it to clean, damp hair, evenly distribute with a wide tooth comb, then rinse out after 10 minutes.
Top tip: Lilac Frost is also a great alternative to a purple shampoo, helping to eliminate brassy tones in blondes and brondes (brown blondes) for a beautifully balanced finish.
Now you’ve got plenty of purple ombre inspiration, go ahead and create your own melting masterpieces. Don’t forget to share them with us on Instagram by tagging us @WellaHairUKI and @WellaEducation.
* When using Structure+ Mask.
** When using ULTIMATE REPAIR Miracle Hair Rescue.
*** Vs. non-conditioning shampoo.
**** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.