1. Apply the Pinks in Bolder Shades
Before your client reaches the maintenance stage – and even before you’ve mixed up their colour – ask them if they’re happy to start with shades of pink that are a touch brighter than their reference photos. A bolder beginning means your client’s colour will take longer to fade than, for example, a soft pastel hue. They’ll still achieve the shade they crave, but it will last for longer.
2. Pick the Perfect Colour-Depositing Mask
A colour-depositing treatment is a must in every pink-haired client’s kit. Even fuchsias are prone to fading, but a pigmented mask will let them top up their tone at home. Recommend the Color Fresh Mask in Pink (for true pinks), Rose Blaze (for deeper, duskier tones) or Peach Blush (for peachy pinks), which will revive their ombre any time it needs a pick-me-up. All they have to do is apply their chosen shade to clean, damp hair, allow it to develop for 10 minutes, rinse thoroughly, then enjoy the results.
3. Boost Nourishment with ULTIMATE REPAIR
The most covetable colours happen when hair is in its best condition, so remind your client how important it is to keep their strands nourished in between salon appointments. The ULTIMATE REPAIR regimen transforms even the driest damaged hair, while offering colour-safe care. Plus, it’s suitable for all hair types – straight, wavy, curly and coily. The ULTIMATE REPAIR Shampoo and ULTIMATE REPAIR Conditioner kick-start the replenishment of brittle hair, with a blend of AHA and Omega-9 that rebuilds bonds from the inside out. Then, the secret weapon comes in: ULTIMATE REPAIR Miracle Hair Rescue. In 90 seconds, this spray-on, leave-in treatment repairs damage***, giving your client 12x smoother hair with 99% less breakage****.
Ready to share your own pink ombre hair masterpieces? Post them on Instagram and tag us @WellaHairUKI and @WellaEducation. You might even appear in one of our future round-ups!
* Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.
** When using Wellaplex N°2 with BlondorPlex, versus BlondorPlex alone.
*** When using ULTIMATE REPAIR Miracle Hair Rescue.
**** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.