How to Lighten Hair Without Bleach

Side profile of a model with short platinum blonde hair concealing their face with a box of Koleston Perfect hair colour by Wella Professionals

In the quest for blonde hair, there's one thing that may be holding your clients back: bleaching. The fear of bleach damage has seen a host of would-be blondes compromising their hair goals to avoid breakage. But, did you know? There are ways your client can go all blonde without using any bleach. Whether they're craving just a touch of lightness or a full-blonde transformation, your service menu can cater to every look.

So, let's explore how to lighten virgin hair without bleach – even dark hair! – plus a series of services that harness lightener while minimising damage.

Get the full lowdown on no-bleach blondes and beyond…

Model with curly brown hair and no-bleach blonde highlights partially conceals their face with a box of Koleston Perfect hair colour
Model with short, light blonde hair coloured using Koleston Perfect no-bleach blonde hair colour by Wella Professionals
Close-up of wavy, honey-blonde hair coloured using Koleston Perfect Special Blonde by Wella Professionals
Model with brown curly hair and no-bleach blonde highlights, coloured using Koleston Perfect by Wella Professionals
Back of head shows a before and after of dark hair that's been transformed into a platinum blonde shade
Model with dark hair and violet-blonde ends holds a box of Shinefinity by Wella Professionals
Model flicks her golden blonde hair
Model with short, platinum blonde hair holds the Fusion Intense Repair Hair Mask over their eye