Bleach Damaged Hair: How to Care & Repair

Woman smiles as she tousles her glossy brown hair.

For icy blondes and sun-kissed brondes – and every shade in between – bleach is the key to unlocking some of the most covetable hair colours out there. Whether you’re craving a balayage or a flash of babylights, it’s used by your colourist to lift your hair to the right level, before a toner is applied to make your shade bespoke to you. 

But, despite the many benefits of lighteners, bleach will also cause damage. Here we reveal 10 tips to protect your hair and repair bleach damage, whether you’re reading this pre-highlights or caring for already lightened locks.

Back of woman’s head as she holds Wella Marula Oil Blend Scalp Primer in front of her blonde bob.
Back of woman’s head as she holds WellaPlex No3 hair mask in front of her long blonde hair.
Wella ColorMotion+ Color Protection Shampoo is poured into the palm of a hand.
Back of woman’s head as her straight blonde hair is combed.
Woman smiles and tousles hair as she holds up the Wella Fusion Intense Repair Mask.
INVIGO Color Brilliance BB Spray on a pale pink background.
Wella EIMI Thermal Image heat protection spray on a flat surface with other hair tools.
Close-up of a hand clutching long blonde hair.
Hand holding a tube of the Wella Shinefinity Glaze.
Woman smiling at the camera with caramel blonde curly hair.