The Best Shampoo for Red Hair: How to Enhance Your Client’s Shade

Red hair colours may be eye-catching, but they’re also known for fading fast, which means your red-haired clients need the very best tips and tricks to care for their shades. The good news is, Wella Professionals’ new, innovative technologies allow reds to stay more vibrant than ever before, whether you’re mixing up a Koleston Perfect mahogany mane or a cherry red shade of Color Touch.

But, no matter how flawless their salon hue is, at-home maintenance is always a must for red-haired clients – and that begins with the products and techniques they use on hair wash day. So how do they choose the best shampoo for red hair? Here’s everything they need to know about locking down their shade in between salon visits…

Model with long, loosely curled, auburn red hair.

Image Credit: @hairbysamspezia

Back of model’s head showing their long, dark, glossy hair with cherry cola highlights.

Image Credit: @kianahansonhair

Model with dark brown hair and red highlights holds up a bottle of INVIGO Color Brilliance Color Protection Shampoo.
A model pours out shampoo from a bottle of ColorMotion+ Color Protection Shampoo.
ULTIMATE REPAIR Shampoo is seen upside down with shampoo pouring out.
Model will full, voluminous, curly, copper red hair looks directly into the camera.

Image Credit: @jhair_stylist

A model pours INVIGO Blonde Recharge Color Refreshing Shampoo into their hand.
Back of model’s head. They have long, copper red hair and they’re holding a tube of Color Fresh Mask in Copper Glow.
Close-up of wavy, cherry red hair with a tube of Color Fresh Mask in Red in the foreground.