Let’s Unlock the Mystery of Unevenly Damaged Hair

Have you ever noticed that your hair looks drier or frizzier in certain sections? The truth is, damaged hair is rarely a root-to-tip problem; it tends to show up through strands in patches. But, why exactly does uneven hair damage happen? Here, we reveal the reasons behind those healthy roots and broken ends, plus how you or your client can treat locks to targeted repair…

Back of model’s head showing long, straight before and after using the ULTIMATE REPAIR regimen. Hair appears smoother and less frizzy in the after shot.
Back of model’s head showing curly hair before and after using the ULTIMATE REPAIR regimen. Curls appear bouncier and more defined in the after shot.
ULTIMATE REPAIR Shampoo is poured into hand.
A model has their hair washed by their Wella hairdresser.
ULTIMATE REPAIR Conditioner and ULTIMATE REPAIR Mask on a marble surface.
Back of model’s head with long, blonde hair. The model is holding up the ULTIMATE REPAIR Mask and ULTIMATE REPAIR Conditioner.
Model with dark brown, curly hair holds ULTIMATE REPAIR Miracle Hair Rescue in front of their face.
A before and after collage showing curly hair that appears more defined after using ULTIMATE REPAIR Miracle Hair Rescue.
ULTIMATE REPAIR Protective Leave-In is pumped into palm of hand.
Back of model’s head with long, straight, black hair.