Revealed: The Biggest Hair Color Trends of 2025
If you’re in a ‘new year, new me’ mindset and craving a color switch-up, look no further than the biggest hair color trends of 2025. From twists on classics, like smokey brunette, to a new wave of cobalt blue manes, these are the shades to watch and wear right now. So, what will you be asking for at your next salon visit?
Golden Glass Blonde Hair
Golden tones never went away but they're set to gleam brighter than ever this year, as we shake off the cooler months with a warm, luminous glow. Your inspiration? Golden hour; that moment just before the sun rises and sets, when the sky bathes your hair in a honeyed hue that shimmers and glimmers from roots to ends. That's where Golden Glass Hair comes in. This Wella Professionals look sees sunlit lightness layered through lengths, creating an elevated take on a buttery blonde. It's the perfect shade for blondes craving a warmer shade and brilliant shine, teaming the BlondorPlex Cream Toner with a SHINEFINITY Color Glaze. Simply ask your Wella colorist for Golden Glass Hair to get the look or show them this snapshot for inspiration. Blonde hair colors have never looked so rich and radiant.
Bold Color Melt
Enhance the highs and lows through hair lengths with a seamless Color Touch Melt, an all-new service that sees the softest brushstrokes swept through strands, so they melt together. There are no harsh lines or streaks in this look. It's all about glow and dimension, and what makes it extra special is that you can work the trend in every shade through every hair texture. Go bold with a cherry or blueberry color melt, keep things natural-looking with red, blonde or brown tones, or request pastel shades of pink or lilac. With Color Touch's wide range of colors, you can unlock any look.
Mocha Mousse Brown Hair
Image Credit: @danielmbeauty
Pantone has called it. The Color of the Year 2025 is Mocha Mousse, and just the name alone conjures visions of the most decadent, expensive brunettes. Think warm, think luxurious, think chocolate brown goodness, and you’ve got this trend pinned down. If you have dark hair, this one’s for you, adding dimensional brightness to your mane in the form of sheer, subtle highlights. If you want the look with a bond-strengthening boost, ask your hair colorist to use BlondorPlex as your lightener, and then follow with a SHINEFINITY Color Glaze for a dose of radiance. And if this is your first foray into hair color, request that your colorist use a balayage technique. As the highlights start inches down from your roots, you’ll enjoy a lower-maintenance look.
Jewel Tone Hair Colors
Image Credit: @mathieuchris
If bold hair colors are your vibe, look to jewel tones for inspiration in 2025. Emerald green, sapphire blue, amethyst purple and ruby red are all set to give rainbow manes a richer, more sumptuous feel. You can work these hues in highlights, but they’re at their most striking when applied as an all-over color – and they're even more covetable when maintained with a shine-enhancing hair care regimen. Shield your pop of color with INVIGO Brilliance Color Protection Shampoo and Vibrant Color Conditioner, an antioxidant-boosted duo to remove impurities from color-treated hair. They level up the shine in rich purple, deep blue, bold red and dark green shades, so jewel hair sparkles bright.
Elevated Redhead
Image Credit: @jhair_stylist
Think of a natural redhead; dazzling, vibrant, full of dimension. Then whack up the gold and copper tones for an elevated take that's bound to turn heads. This year, we're celebrating red hair in all its glittering glory by dialling up the saturation. So, if you're blessed with auburn, copper or strawberry blonde tones, ask your Wella colorist to amplify the warmth and brightness. You can also enhance your tone at home with the Color Fresh Mask in Copper Glow. Simply shampoo your hair as usual, squeeze out the excess water, and apply the mask from roots to ends. After 10 minutes, rinse it out, blow-dry and reveal your most radiant red tones yet. It will play up your natural tones, while adding a dose of marigold richness.
Calico Hair Color
Image Credit: @melodymontiel_
The calico cat is your unexpected hair muse for 2025, with the breed's distinctive coloring inspiring sweeps of red, blonde and brown shades in one dimensional head of highlights. There's nothing subtle about this trend; your dark base should contrast against thick slices of platinum and auburn tones. To top it off, ask your Wella hair stylist for a shag haircut, grown-out bangs or feathered layers to bring softness to the finished look.
Smokey Brunette Shades
Image Credit: @michaelgrayhair
If your natural color is dark brown or black and you crave an on-trend edge, try a gloss treatment with ashy undertones to nail this season's smokey brunette. What you want is a Koleston Perfect Pure Glossing Service, which teams sheer color with megawatt shine. Your Wella colorist will add cool tones to your formula, so you get that layered, mysterious, smokey sheen. Then, give your mane plenty of nourishment at home with the ULTIMATE REPAIR regimen. Team the Shampoo and Conditioner with Miracle Hair Rescue, a leave-in treatment that repairs hair damage in 90 seconds* and leaves your newly colored hair 12x smoother**.
Cherry Cola Hair
Image Credit: @byalexmk
Add some fruity fizz to dark brown hair with a cherry cola tint. This is the red-brown shade of the year, giving brunettes a pigment pop and redheads a dose of depth. What’s great about this trend is that you can wear it in so many ways. Fuse the shades into one or ask your colorist to layer sweeps of dark cherry through a rich black base. Just remember: shine is as vital to this look as the color, so add hair oil to your kit. We love Oil Reflections Luminous Smoothing Oil for instant hair gloss through lengths and ends.
Platinum Cashmere Blonde
Image Credit: @brianacisneros
Every year, a new twist on platinum blonde takes center stage, and 2025 is no different. This time, it’s switching from an icy, cool tone to a soft-as-cashmere hue. Hints – and we mean hints – of warmth give it a more wearable edge, so if you've been wary of going ultra-light in the past, consider this delicate take. Just remember to add a good purple shampoo to your kit for easy color maintenance. INVIGO Blonde Recharge Cool Blonde Shampoo boasts a violet tint that neutralizes brassy, overly warm tones every time they appear. Massage it into wet hair, leave it on for three minutes, then rinse. Your cashmere shade will appear smooth, soft and beautifully balanced.
Blurred Roots
Image Credit: @jadahairandbalayage
If you love the effortlessly undone look of a root shadow, blurred roots are bound to be at the top of your must-try list this year. A softer take on shading, this trend sees your regrowth lines diffused so they blend seamlessly. And the best part about it? You can try it with any light hair colors from natural blondes to milky, warm brunettes. Just consider what kind of root coverage you want before you head to the hair salon. For soft gray blending, request a demi-permanent color like Color Touch, or for full gray coverage, ask for a permanent toner, such as Koleston Perfect.
Chunky Highlights
Image Credit: @dereqc
It's a year of limitless possibilities, and if seamless color melting doesn't match your mood, maybe 2025's focus on chunky highlights will. 'The bolder, the better' is your mantra with these ribbons, so talk to your colorist about the finish you want, and request they use a lightener that strengthens the internal hair bonds, like BlondorPlex. They'll paint a scattering of bright lights through your hair and then tone with your chosen color. If you're not sure what shade combo to go with, try a rich chocolate brown for your base, then take honey blonde or caramel tones chunky. Contrast is key, but so is your styling technique to give this 90s favorite a modern feel. So, swap sleek, straight hair strands for beachy, tousled waves with a mist and scrunch of EIMI Ocean Spritz.
Cobalt Blue
Image Credit: @catherine_morgan_hair
Every year, blue undertones rank high on hair trends lists, whether it's a sheer pastel, a vivid neon, a bright cornflower or a smokey navy. But, this year, we're going cobalt. That's right; the boldest, truest blue around is trending, giving all hair types a summer-inspired vibe, no matter the season. Want in? Book your appointment in spring, so locks are ready for the rising temperatures, then maintain with Color Fresh Mask in Blue in between salon visits. In just 10 minutes, this tinted treatment delivers a fresh injection of color with extra shine, so you never have to worry about shade fade.
Once you've hit the salon for your perfect color, make maintenance your goal. Discover our hair care guides for tips on how to look after and enhance your new shade.
* When using ULTIMATE REPAIR Miracle Hair Rescue.
** Vs. non-conditioning shampoo.