As well as using a purple shampoo, clients prone to brassiness can keep warmth at bay with a series of quick upgrades to their daily hair routine. Here’s how:
1. Opt for Antioxidants
Did you know? Pollutants are one of the key causes of brassy hair, meaning city-dwellers can be more prone to overly-warm, lackluster locks. Using hair care enriched with antioxidants – such as the ColorMotion+ collection – can trap those damaging free radicals, making them less likely to wreak havoc on hair. Recommend clients cleanse with the Color Protection Shampoo in between purple shampoo sessions. It’s designed to help lock color down for longer, while dialling up smoothness and glossy shine.
2. Wear a Swim Cap
Chlorine is another colored hair aggressor. It strips away essential oils from strands, leaving them dry, brittle, and likely to turn brassy faster. One trick to try is to saturate hair in clean water before diving in the pool, as it prevents locks from soaking up as much of the chlorinated water. But the most reliable protection for swimmers? A swim cap – every time. Anyone who hits the pool regularly and colors their hair needs a cap in their gym bag.
3. Harness Heat Protection
You already know heat styling can damage hair. What you may not know is that it also fades color, in turn contributing to brassiness. Recommend freshly-colored clients leave the salon with a reliable heat protection spray. We use EIMI Thermal Image, misted from root to tip to create a protective shield pre-tonging.