Your 9-Point Guide to Purple Shampoo

Care

If there’s one at-home haircare product clients constantly ask about, it’s purple shampoo; equal parts mesmerizing, nerve-wracking and, to some, terrifying. With fears that it will turn their hair purple and hopes that it will tackle brassiness, blondes, brunettes and silver-haired clients alike are intrigued by these violet-tinted treatments.

So, how do they really work? Here, we break down everything you need to know about purple shampoo, whether you’re using it yourself or helping a client dial down overly-warm tones in their own hair...

Back of woman’s head with long, wavy, cool blonde hair, created using Wella Professionals.

Image Credit: @el.grialsalon

Photo of Wella Professionals INVIGO Cool Blonde Color Refreshing Shampoo.

  

Back of woman’s head with Wella Professionals Pearl Blonde Color Fresh Mask in hand.
Back of woman’s head with Wella Professionals Lilac Frost Color Fresh Mask in hand.