Is it winter? Is the weather dry and cold? Then harsh temperatures could be causing the hair cuticle to lift, which allows much-needed moisture to make its way out of strands. Add in hoods and scarves that cause friction on locks, as well as the stress of central heating, and the cooler months are officially dry hair’s worst nightmare.
The good news is, there are simple ways your client can boost hydration when mercury plunges. The first is with hair masking, using a creamy formula that replenishes lengths and ends. Suggest clients treat moisture-starved hair to Oil Reflections Luminous Reboost Mask or, if their strands are curly or wavy, the NutriCurls Deep Treatment Mask.
To get the most from their mask, clients should shampoo and towel-dry their hair first, ensuring it’s just damp – not soaking wet – so the nourishing ingredients can be absorbed. Then, while the mask is on, suggest they wrap their hair up in a towel to take the benefits to the next level. It should be left on for at least five minutes, then rinsed thoroughly.
An oil is then needed. Recommend Oil Reflections Luminous Smoothing Oil to lock in nourishment and smooth away frizz, which is common in dry, brittle hair. For best results, they should focus this sumptuous formula through the mid-lengths and ends only, taking time to make sure extra stressed tips get an extra dose of hair oil. They should use it on clean, damp hair, then top up with half a pump in between washes if needed. It’s lightweight enough to be quickly absorbed, leaving only the silkiest look and feel.
6. Hard Water Has Dried Out the Hair