Wella Color Touch is Better Than Ever – Here's What's Changed
When your clients want demi-permanent colour with uncompromised vibrancy and shine, there's a Wella Professionals product that delivers every time: Color Touch. This iconic ammonia-free formula* is behind some of the most show-stopping looks the hair industry has seen, and now it's better than ever, with a vegan formula and built-in Metal Purifier technology.
So, we're taking a moment to celebrate Wella Color Touch in all its glossy glory. If you haven't tried it on your clients yet, discover just what you're missing – and how you can add it to your service menu...
Why Colourists and Clients Love Wella Color Touch
Intense Vibrancy and Stunning Shine
Color Touch is known for its signature shine and vibrancy. When clients crave lustrous locks, it's your go-to product, delivering unrivalled radiance. So, whether the goal is a bold transformation or neutralisation of unwanted tones, this dreamy demi-permanent hair colour ensures a glossy final result.
Empowering Range of Shades
With more than 80 fully intermixable shades, Color Touch empowers you to create any look your client craves. From pastels to bolds to naturals, no fashion-forward colour or classic hue is out of reach. Explore vibrant reds, shimmering blondes, rich brunettes and a rainbow of special mix shades to create a Color Touch mix that fades beautifully over 28 washes.
Up to 70% Seamless Grey Coverage
If your client wants to blend their greys for a natural-looking effect, Color Touch guarantees up to 50% coverage, while Color Touch Plus takes it up to 70%. Simply mix their chosen shade with 1.9% or 4% Color Touch Emulsion Developer, apply to pre-shampooed, towel-dried hair, and develop under heat with the Climazon for 15 minutes. The regrowth will be soft, seamless and subtle.
Now in a Vegan Formula
Color Touch is now vegan and features no mineral oil, no silicones and no ammonia* for gentle colour services that are kind to all hair types. It also harnesses up to 85% naturally derived ingredients** in a newly optimised consistency that's easier to apply than ever before.
With New Metal Purifier Technology
Metals in your client's hair can affect the final result, which is why Wella Professionals developed the Metal Purifier – also found in Koleston Perfect permanent hair colour. This innovative technology neutralises the invisible metals, such as copper, that lurk through hair strands, so you get precise development and true-to-tone vibrancy, no matter your client's hair condition.
How to Mix and Apply Wella Color Touch
Color Touch works in synergy with the specialised Color Touch Emulsions; a pair of developers in 1.9% and 4% strengths to give you full control over the final shade. They ensure quick, easy mixing, the ideal product consistency for professional application, and precise colour formation that guarantees predictable results.
But how do you know which colour developer to use? They each have their own benefits, so follow this quick, easy guide to make sure you're mixing with the right product...
Mix Color Touch With 1.9% For:
- Colouring hair at the same depth or darkening it.
- Creating root-to-tip looks with soft regrowth.
- Toning blondes and balancing brassiness.
- Soft grey blending that appears ultra natural-looking.
Mix Color Touch With 4% For:
- An increase in colour vibrancy and intensity.
- Colouring coarse hair types.
- Intense grey blending.
- Up to 70%* grey coverage with soft regrowth.
- A low level of lift – great for sheer highlights or subtle balayage.
5 Color Touch Services to Try
One demi-permanent hair colour line, so many services. Because Color Touch is supremely versatile, you can use it for a range of techniques and trends, including these five colour menu must-haves...
1. Colour Melt
The dream hair colour is multi-tonal and multi-dimensional, reflecting the light in melting shades that complement one another flawlessly. That's why we created the Color Touch Melt; a signature service for 100% personalised colour, which sets locks aglow with a fast foil-free technique that creates eye-catching highs and lows. Alternate up to five shades through the lengths and ends of your client's hair, let them develop for 20 minutes, then comb through so they melt together for a glossy, blended result.
2. Transformative Toning
When your client is looking to switch up their shade, reach for Color Touch. It can be applied to pre-lightened or natural locks for a veil of vibrancy that enhances the highs and lows in their hair. Even on highly porous hair, results are reliably even, with the Metal Purifier ensuring true-to-tone vibrancy, no matter the hair condition.
3. Grey Blending
For those who hope to disguise their greys but don't want full camouflage, Color Touch gives you up to 50% coverage, while Color Touch Plus delivers up to 70%. Best of all, because their shade fades over 28 washes, their regrowth is always seamless with no harsh demarcation lines.
Pro Tip: When clients do want full coverage, you can also team Color Touch with permanent Koleston Perfect to get the best of both cult-favourite hair colour products. Target roots with Koleston Perfect while refreshing the lengths and ends with Color Touch. Because both formulas have similar intensity, vibrancy and shine, they're a colouring dream team.
4. Colour Balancing
Is your client's hair fading brassy? Has their once-flawless shade lost its vibrancy? Wella Color Touch is perfect for refreshing colour through dull lengths, neutralising excess warmth and balancing uneven tones. Use it for colour correction services to restore shine, cool down brassiness and top up intensity.
5. Blonde Toning
As well as refreshing faded shades, Color Touch tones blondes to perfection. After pre-lightening hair with your favourite Blondor product, personalise your client's shades with a range of warm, cool and neutral blonde colours. From honey to ash to platinum, no colour is off-limits. Make sure you apply to the areas that need the most neutralising first, then allow for 5-20 minutes of development time.
Your Color Touch Questions – Answered
How Long Does Wella Color Touch Last?
As a general guideline, Color Touch lasts for around 28 washes, and fades true to tone, so every day can be a good hair day for your client.
What Do I Mix Color Touch With?
Mix your client's chosen Color Touch shades at a 1:2 ratio with the Color Touch Emulsion. Choose 1.9% for same-depth or darker colours, or 4% for a subtle lift and added vibrancy.
Is Color Touch Better on Wet or Dry Hair?
You can apply Color Touch to damp, towel-dried hair or completely dry hair, depending on the result you're aiming for. Paint through towel-dried hair for a softer finish, or use on dry hair for added intensity.
What's the Difference Between Color Touch and Color Touch Plus?
While Color Touch is ammonia-free, Color Touch Plus is a low-ammonia formula that lets you achieve extra lift and more intense grey coverage.
How Long Do You Leave Color Touch On?
This comes down to the final look your client wants. Color Touch can be left on the hair for up to 20 minutes but some services, such as subtle blonde toning, may only need five minutes of processing time.
Now you've got the full lowdown on Color Touch, explore Koleston Perfect, our permanent hair colour packed with breakthrough technologies to level up your salon services.
* Except Color Touch Plus which is low-ammonia.
** Includes water and ingredients made from natural ingredients. See https://www.wella.com/professional/en-UK/natural-formula.
