Wella Professionals Blog

Two models posing side by side, one with dark blue hair and one with bright red hair.

What's hot?

Have you ever heard your colourist mention demi-permanent colour and thought, 'what is that?' It's not just another name for semi-permanent hair colour – it's a separate product with its own raft...

What's hot?

Two models posing side by side, one with dark blue hair and one with bright red hair.

Have you ever heard your colourist mention demi-permanent colour and thought, 'what is that?' It's not just another name for semi-permanent hair colour – it's a separate product with its own raft...

Read more about:What is Demi-Permanent Hair Colour? Everything You Need to Know