12 of the Hottest Summer Hair Colour Trends 2025
Ready for summer? You will be with the most jaw-dropping hair colour trends of the season. From hot pink manes to rooted blonde balayage, give your hair a warm glow with these set-to-go-viral shades...
Rooty Blonde Balayage
Image Credit: @danielmbeauty
Dark roots + a dimensional blonde shade through lengths = the ultimate surfer-girl combo. Just add beachy waves with EIMI Ocean Spritz, like hair guru Daniel did here, and you're ready to hit the ocean. We'll be giving a shout-out to this summer hair colour trend every year, because it's a forever must-have – not just because the shadow root is ultra low-maintenance, but because it's also versatile. Go for a blonde hair colour with a warm or cool undertone, depending on what suits you best, then make it deeper at the end of summer for a fall-ready bronde shade.
Honey Glass Hair
Image Credit: @moniqueliacastro
If you prefer warm shades of blonde, try honey blonde hair – but not just any honey blonde. This year, it's all about giving the tone a glass hair glow, inspired by Korean skincare trends. Honey Glass Hair is one of six signature services in our Golden Glass Hair menu, and all you need to do to get the look is head to your nearest Wella salon and show your colourist this photo. To perfect your shade, they'll pre-lighten your hair with BlondorPlex, personalize your colour with layers of toner, like Illumina Color, and then lock in that glass hair glossiness with ULTIMATE SMOOTH Miracle Oil Serum.
Sun-Kissed Brown Hair Colour
Image Credit: @romeufelipe
That sun-kissed effect isn't just for blondes. Rich brunettes are getting in on the beachy vibes, too, with subtle golden tones splashed through the mid-lengths and ends of a dark brown base colour. This is summer's twist on a dimensional brunette, with bronzed and gilded highlights that catch the sun as hair swishes and sways, courtesy of demi-permanent Color Touch. It's one of our most iconic formulas, now made better than ever with the addition of the Metal Purifier, giving you true-to-tone vibrancy, no matter your hair's condition. And with such a wide range of shades available, golden highlights can be tailored perfectly to suit your skin tone and eye colour. Take it cool or make it warm – the choice is all yours.
Dusty Pink Hair Colour
Image Credit: @marco_firriolo
Pastel hair colours are dreamy in spring, but for summer we’re going dusty pink. It’s a little more vibrant than a candyfloss shade, but still retains that wearable softness. Marco Firriolo has nailed it with rosy, blush-toned hue, using SHINEFINITY Color Glaze to veil hair in translucent pink colour with zero damage, zero lift, and major shine. Once you’ve locked the look down in the salon, you can then maintain it at home with the Color Fresh Mask in Rose Blaze; a tinted treatment that tops up your tone in 10 minutes.
Copper Creamsicle Hair Colour
Image Credit: @tuliorodriguees
Deep cherry cola and chocolate cherry shades turned heads all through the winter months, but as the temperatures rise, the mood is shifting towards softer, more natural-looking reds. Enter copper creamsicle: a lit-from-within hue that reflects a warm summer glow, with a balance of red and golden blonde colours inspired by golden hour. We love using Illumina Color for this look – a permanent formula you'll find at your nearest Wella salon – as it gives you radiant, 100% natural-looking colour with a luminous, youthful appearance. There's a whole spectrum of reds in the portfolio, including warm and cool tones. So, it's easy for your colourist to match you to a peachy copper colour that works in harmony with your complexion.
Beige Balayage Hair Colour
Image Credit: @kassiehernandez_hair
Beige is anything but boring in this beachy colour masterpiece, which features a Color Touch root stretch and the luminosity of Illumina Color through the mid-lengths and ends. Ask your colourist to weave in a few chunky highlights alongside babylights for extra, body-boosting dimension. Oh, and don't forget to add a purple shampoo to your kit. INVIGO Blonde Recharge Cool Blonde Shampoo will maintain those beige blonde highlights in between salon visits.
Pink and Purple Hair Colour
Image Credit: @jhair_stylist
If you can’t choose between pink or purple hair, try a colour blend of rose with lilac. This floral combo gives hair an ethereal appearance, mimicking the unfurling of petals as hair sweeps from bold to pastel. Ask your colourist to keep all the brightness at the roots and paint the lighter shade through the lengths, then take two bottles of the Color Fresh Mask home with you – Pink and Lilac Frost – to top up the tone. These colour-depositing masks are designed to be applied to damp, clean hair. In just 10 minutes, they refresh your salon shade with a zero-damage boost of beautifully bright colour.
Old Money Blonde Highlights
Image Credit: @luca_brusini
Want a lighter, brighter shade? This expensive-looking baby blonde is for you; a believable colour that combines a subtle touch of root shading with bright, buttery tones through the mid-lengths and ends. Sunny highlights like this are neither cool nor warm – they're a neutral, balanced colour, ensuring all skin tones can swathe their hair in dreamy, creamy tones. And no old money look is complete without a glossy blow-dry. To ensure your hair condition is in tip-top shape, add ULTIMATE REPAIR Miracle Hair Rescue to your colour maintenance regimen. The leave-in treatment prevents and repairs hair damage in 90 seconds¹, while leaving you with 99% less breakage².
Blondish Hair Colour
Image Credit: @dereqc
These highlights aren't blonde – they're blondish, a bronde that precisely mimics your natural colour. (That is, if your natural colour is the most covetable mix of subtle highlights in soft, caramel tones.) BlondorPlex is coming through here, with the ground-breaking pre-lightener delivering up to nine levels of lift and, thanks to the built-in, bond-strengthener, up to 97% less breakage³. So, if you have dark hair that you want to set a glow with a scattering of caramel highlights, embrace this barely-there brown balayage for a glossy summer glow.
Ultra-Glossy Ginger
Image Credit: @harishair
Go all-out ginger with this gloriously golden shade of red, featuring bronze undertones and a few drops of ULTIMATE SMOOTH Miracle Oil Serum for incredible shine. There's more than just a touch of warmth in this look; it's as rich and decadent as a redhead gets, helping you blaze into the summer months with a flawlessly fiery mane. Koleston Perfect is your glow-to colour product for irresistible intensity like this, with the permanent formula locking in pure, balanced results with natural depth and shine.
Ocean Ombre Hair
Image Credit: @larissaappel_hairandmakeup and @megantmns
Nothing says 'summer vacation' like cool, ocean-inspired hues, and this ethereal shade blend of teal and azure is the ultimate out-there colour. Bright blocks in cool tones show just how impactful Color Fresh CREATE can appear on a pre-lightened base. So, if you're looking for creative colour in bright tones, ask your colourist to paint your look with this semi-permanent formula.
Make It You Manes
Image Credit: @capleybeauty
Ultimately, this summer is all about taking a colour and making it you; embracing every facet of your personality with a shade and style that reflects who you are. So, no matter what trend you choose, don't be afraid to tweak and tailor it to fit your colour story. Truly crave-worthy colour is beautifully bespoke, enhancing your skin tone, eye colour and wardrobe flawlessly. Whether that means working a bold dash of colour or upping the glow through your natural shade, to make it you is to flaunt your hair in its most flattering light.
Ready to find your glow? Beautiful hair is about more than just colour – your hair care regimen is crucial too. To find the best products suited to your needs, check out our virtual consultation tool and see your bespoke line-up in minutes.
¹ When using ULTIMATE REPAIR Miracle Hair Rescue.
² When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning shampoo.
³ When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.