Introducing Surreal Colour: The AI-Inspired Hair Trend

Model with long, loosely tousled, golden blonde hair.

Ever found the most covetable hair colour inspiration – only to realise it’s not real? AI-generated looks are taking over social media, and opening our eyes to new possibilities. Because, even though the hair might be a virtual mirage that seems too good to be true, the colours you see can, at last, be recreated. Introducing Surreal Colour.

Inspired by AI and brought to life by professionals, Surreal Colour is a collection of six signature services that blur the line between screens and salon results. Exclusive to Wella salons, each look takes what you love about AI-powered trends – from the high shine to the seamless blending – and makes it a reality with masterful techniques and ground-breaking colour products.

So, let’s explore the Surreal Colour menu coming to your nearest Wella salon. From metallic blondes to ethereal brunettes to power pastels – this is the future of colour…

Model with long, loosely tousled, golden blonde hair.
Closer look at the blended highlights through a model’s golden blonde hair.
Model with dark blonde hair featuring strokes of pastel pink, blue and purple tones.
Model with dark blonde hair featuring strokes of pastel pink, blue and purple tones.
Model with dark brown hair featuring blocks of violet colour.
Close-up of model’s dark brown hair and violet highlights.
Model with dark brown, ultra-short bob haircut featuring caramel highlights.
Close-up model’s chocolate brown and caramel hair colour.
Model with full, voluminous, curly bronde hair.
Close-up of model’s brown-blonde hair, featuring toffee highlights.
Model with platinum blonde bob haircut.
Close-up of model’s platinum blonde highlights.