1. Maintain Blonde and Ashy Tones With a Purple Shampoo
If you've highlighted your client's dark base with a lighter colour, such as a platinum or golden blonde tone, point them in the direction of a purple shampoo to keep their bright shade looking fresh. INVIGO Blonde Recharge Cool Blonde Shampoo keeps brassiness at bay with a purple tint that neutralizes excess warmth, so they can lather up whenever highlights start to look yellow or orange. Remind them to leave it on for two to five minutes, so the violet tones can get to work. Then rinse thoroughly, condition locks and style as usual.
2. Refresh Highlights With a Colour-Depositing Mask
Whether your client's working a natural tone or a more vibrant colour, like a minty green, they can refresh their highlights at home with the Color Fresh Mask. This colour-depositing treatment comes in 13 sheer hues that touch up the tone in just 10 minutes. All they have to do is apply their chosen mask to the entire head of hair (or just to highlights) while locks are clean and damp. Allow it to develop for 10 minutes, then rinse thoroughly. No follow-up conditioner is needed; the Color Fresh Mask leaves locks soft and nourished.
3. Prevent and Repair Hair Damage in 90 Seconds
No hair care routine is complete without Ultimate Repair Miracle Hair Rescue; an intensive leave-in treatment that prevents and repairs hair damage in just 90 seconds**. Infused with AHA and Omega-9 – two replenishing ingredients typically found in premium skincare – the lightweight mist also offers 12x smoother hair*** with up to 99% less breakage****. Show it to your client and suggest they take it home to nourish their freshly highlighted hair. It couldn't be easier to use; they simply mist it through clean, towel-dried strands, allow it to absorb for 90 seconds, then finish perfecting their look.
* When using WellaPlex No2 with BlondorPlex versus BlondorPlex alone.
** When using ULTIMATE REPAIR Miracle Hair Rescue.
*** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.**** Vs. non-conditioning shampoo.