1. Know Your Client's Hair Background
Before you start mixing up your client's black and red hues, make sure you know their hair background. What's their natural hair colour? Has their hair been previously lifted? Have any other hair dyes been used that could change the outcome of their shades? Creating balanced, vibrant reds requires getting the full lowdown on your client's hair history, so carry out a consultation to get all the details from your client. This will help you pick the right products and shades for their hair goals.
2. Opt for High-Shine Black Tones
An abundance of melanin in hair lengths results in a naturally dark colour, which gives you the perfect base for a red and black hair creation. However, if your client doesn't already have dark hair, you can mix up a deep shade for them from the Wella portfolio. Just make sure you use a colour product that promotes shine, so their hue doesn't appear flat. Glossy is the goal. For this we recommend a permanent hair colour like Koleston Perfect 2/0, demi-permanent Color Touch 2/0 or semi-permanent Color Fresh 2/0. As their hairdresser, you’ll be able to identify the perfect product not just for your client’s needs, but also to match their commitment to the finished look.
3. Make Those Red Tones Pop
Get creative with your red colour placement. On darker hair, opt for chunky highlights, a contrasting ombre or painterly balayage to craft two-tone locks that can't help but turn heads. The Vibrant Reds edit of hues in the Koleston Perfect and Color Touch collections have you covered.
Meanwhile, Color Fresh CREATE in Next Red offers an unstoppably bold scarlet that suits all skin tones. You can even personalize it with the Tonight Dusk additive, which takes the hue a touch darker if your client craves a rich burgundy. For clients who want a boost of warmth and an injection of shine, you could also use the Shinefinity Color Glaze in 05/43 Hot Chilli, 06/43 Copper Sunset or 07/59 Strawberry Wine shades.