What is Hair Glossing? We’ve Got the Gloss
What are the Benefits of a Hair Gloss?
The clue’s in the name with this treatment. One session veils hair in the glossiest, most light-reflective shine, while offering up a host of other beauty benefits…
1. It Refreshes Existing Color
Picture the scene: you’re three or four weeks out from your last color appointment and - while it’s not time for another tint or head of highlights yet - you feel like your hair needs freshening up. This is where a hair gloss really shines; it imparts a subtle dose of brightening pigment, so you get that just-left-the-salon look and feel without repeating the full coloring process.
2. It Removes Brassy Tones
Brassy hair happens to the best of us. When yellow or orange tones start to crop up, a hair gloss works like a color corrector to neutralise the warmth. Opt for this treatment to keep tone in check in between appointments, and you and your clients will never have to worry about brassiness again.
3. It Creates the Subtlest Tint
When only the softest kiss of color will do, a hair gloss can be used in place of traditional toners for those who want to try out a new shade without seeing a dramatic shift. Use it to add a mahogany glaze to red locks, bring some chocolate brown warmth to medium brunettes or lend a subtle ashy tone to a naturally blonde base.

Image Credit: @shaunaformanhair

Image credit: @hairbyjonnynightingale
How is a Hair Gloss Applied?
The new Pure Glossing by Koleston Perfect service couldn’t be quicker or easier. Whether you’re a colorist who’s nailing the application or a customer who’s thinking of booking the treatment, check out the simple steps involved…
Step 1
First up, hair is shampooed to thoroughly remove any build-up or residue. This ensures you get the best results from a gloss, while making it quicker and easier to apply.
Step 2
A shade of Koleston Perfect permanent hair color is selected based on the desired end result. A few colors can be mixed up to create a custom blend.
Step 3
The Koleston Perfect shade is mixed with Welloxon Perfect 1.9% and INVIGO Color Service Post Hair Color Treatment with a 1 + 1 + 1 ratio.
Step 4
The blend is applied to hair, then combed through using a wide-toothed comb to create an even result.
Step 5
Color is left to develop for no more than 5-10 minutes. We weren’t kidding when we said a flawless gloss could be achieved in the space of a speedy lunch break.
Step 6
The gloss is rinsed out without shampoo, then dried and styled to perfection. And… you’re done!
The Glossiest Pure Glossing Looks
Our Wella Passionistas have been mixing up their own Pure Glossing blends in the salon. Here are some of our favorite looks…

The Silver Gloss
Image Credit: @kthrnaprg
Shine is a must in silver hair so, after lightening with Blondor Freelights, Katharina Pfrang gave her client a gloss by blending Welloxon Perfect Pastel Developer with INVIGO Color Service Post Hair Color Treatment and Koleston Perfect 10/16 + 10/8. Dreamy.

The Rose Gold Gloss
Image Credit: @fergalwella
As if rose gold hair wasn’t covetable enough, Fergal Doyle has taken the look next-level with the Pure Glossing service. His formula? Koleston Perfect 30g 10/96 + 3g 33/66, blending with 33g Pastel and 33g INVIGO Color Service Post Hair Color Treatment.

The Blonde Gloss
Image Credit: @matthiasscharf
The best blonde hair happens when you give it a gloss. After lightening locks with Blondor, foils and our bond-strengthening system WellaPlex, Matthias boosted these baby blonde highlights using a glossing blend of 8/07 + 7/18 2:1 with 1,9% on the roots and 9/8 + 10/16 + 10/97 1:1:1 with 1,9% through the ends.

The Red Gloss
Image Credit: @hairbysharell
Just look at that red. Sharell topped off a radiant copper hair hue with Pure Glossing, resulting in strands that positively sparkle with every swish and flick. Team a just-glossed ‘do like this with loose waves, and you’ll be taking the shimmer to the next level.

The Brunette Gloss
Image Credit: @kopsidashair
Did you know? A glossing treatment can also help to blend balayage through brunette hair. This glowy graduation was enhanced using one part Koleston Perfect 7/31 + one part Welloxon Perfect Pastel Developer + one part INVIGO Color Service Post Hair Color Treatment.
How to Maintain a Hair Gloss Treatment
Step 1
If you want to keep a hair gloss looking luminous for longer, a hard-working haircare routine is a must. The best post-color pamper always begins with the INVIGO Color Brilliance collection. Tick off the basics with the Color Protection Shampoo and Vibrant Color Conditioner, then add in the Vibrant Color Mask as a once-weekly, nourishing treat.
Step 2
Gloss-boosting styling products are also essential. Safeguard strands from color-fading heated tools with a spritz of EIMI Thermal Image; a heat protectant spray that works with hairdryers, straighteners and curling irons. Then, make sure you have a series of shine products in your kit. Try EIMI Oil Spritz to make dull, dry hair dazzle, EIMI Glam Mist for lightweight, glamorous shine or EIMI Just Brilliant pomade to achieve shimmer and hold in one.
Looking for more hairspiration? Check out the Wella Pinterest board for never-before-seen tips and tricks or head to the @WellaHair Instagram to explore daily looks and trends.