The Newest Take on Red Hair is Positively Radiant

Color Tips

Red hair is officially trending. The buzz began back in autumn 2018, when Anne Hathaway and a soon-to-be-wed Princess Eugenie both turned their locks positively fiery. Even Kate Bosworth swapped her signature baby blonde shade for a cool-toned copper hue, and now, lifestyle vlogger and author Melanie Murphy has debuted a brown-to-red transformation, too.

Wella Professionals Color Renew treatment being applied

Step 1

To reduce color build-up and create the perfect canvas for a radiant red, apply Color Renew from root to tip and leave to develop with heat for 45 minutes. Rinse thoroughly with INVIGO Balance Aqua Pure Purifying Shampoo.

Wella Professionals Koleston Perfect ME+ being applied to hair

Step 2

Clip up the top half of the hair and apply Koleston Perfect 40 g 7/47 + Welloxon Perfect 40 g 6 % through the underneath section.

Wella Professionals Koleston Perfect ME+ being applied to hair

Step 3

Release the top section of hair and continue applying the step two formula to the roots. Then, alternate two formulas through ends at the back:

a) Koleston Perfect 30 g 8/43 + Welloxon Perfect 30 g 6 % 

b) Koleston Perfect 15 g 77/44 + Welloxon Perfect 5 g 0/33 + 20 g 6 %.

Wella Professionals Koleston Perfect ME+ developing

Step 4

Allow the color to develop for 30-40 minutes, then shampoo using an INVIGO care line chosen for your client’s hair type. Follow up with INVIGO Post Color Treatment to neutralize the hair’s pH and stop the color from continuing to develop inside the cortex.