10 Show-Stopping Looks from Wella Destination 2025
Want a sneak peek at the hottest hair color trends set to take the world by storm? Then join us for a glimpse behind the curtain at the industry’s most illustrious event: Wella Destination 2025. Bringing together over 1,000 stylists, colorists, press, and ambassadors from 52 countries, this is where artistry, innovation and expression meet to shape the future of hair color.
This year, Wella Destination took place beneath the warm rays of the Maltese sun, with the picturesque Mediterranean coastline providing the perfect backdrop for three days of celebrations. A jam-packed program saw hairdressers enjoy hands-on education sessions and brand experiences, but it wouldn’t be a Wella show without a look into the future of hair color trends.
From the Surreal Color trend reveal to the Make It You and Make It Ultimate shows, Global Ambassadors, including Renya Xydis, Yuya Nara, Romeu Felipe, and James Earnshaw, showcased cutting-edge color and care transformations using Koleston Perfect, Color Touch, SHINEFINITY, ULTIMATE SMOOTH, and more from the Wella portfolio
So, let’s take a look at some of the most eye-catching looks from Wella Destination 2025. From the no.1 professional color brand in the world*, these are the up-and-coming hair color trends to know…
‘Make It You’ Manes
Led by Nikki Lee, Briana Cisneros, James Earnshaw, Renya Xydis and Romeu Felipe, the Make It You show embodied the art of self-expression through your hair color. The presentation demonstrated how your Wella colorist can make any color uniquely yours, whether your shade is a sunset red, a dimensional blonde or an expensive brunette. Bespoke beauty has never been more coveted than it is now.
Surreal Bronde
Look Credit: James Earnshaw (@jhair_stylist)
We are quite literally blown away by these floaty, airy lengths, created by none other than Wella Ambassador James Earnshaw as part of the Surreal Color presentation. Inspired by AI, created by professionals, this show-stopping look proves mermaid waves aren’t just for summer. It teams ultra-long, crimped-out hair with a dark shade of blonde for the ‘muted mermaid’ – a next-gen, fall-ready take on our favorite beachy look.
Electric Love
Look Credit: James Earnshaw (@jhair_stylist)
Bold brights are electric this fall, with shades of blue and purple taking on a neon edge, thanks to the intensity of Koleston Perfect. James Earnshaw nailed this ‘scruffy, sexy, cool’ shade blend, and gave it a disco era vibe with long layers and choppy bangs that frame the face flawlessly. You want this trend to shine, so if you’re giving it a go, make sure you have ULTIMATE SMOOTH Miracle Oil Serum in your kit for an instant, frizz-free glow.
Silver Surfer
Look Credit: James Earnshaw (@jhair_stylist)
Good news for anyone wanting to embrace their grey hair: silver manes are shining brighter than ever. So, if you’re wondering how to transition to an all-over grey, consider this the inspiration to take to your nearest Wella salon. The right combination of highlights and Koleston Perfect color will give you a multi-tonal mane that suits your unique features, whether you want a salt ‘n’ pepper mix of highs and lows or a pure silver shade from root to tip.
Surreal Platinum
Look Credit: Romeu Felipe (@romeufelipe)
There are blondes and then there are Blondor blondes; impossibly glossy, vibrant and bright, with the bond-strengthening power of our BlondorPlex giving you up to 97% less breakage**. This game-changing formula was at play in Romeu Felipe’s dazzling masterpiece, followed by a toning session with Koleston Perfect for the most polished platinum. The finishing touch? A skilful trim carried out on the Wella Destination stage. Blondes, this is your sign to go lighter, brighter and blunt cut in time for fall ‘25.
Surreal Dusk
Look Credit: Haleema Moraitis (@colouredbyhaleema_valonz) and Renya Xydis (@______renyaxydis______)
Inspired by the swathes of sapphire, emerald and amethyst that fill the sky at dusk, this brunette mane was set aglow with our semi-permanent Color Fresh CREATE formula, finely painted through extensions. Haleema Moraitis and Renya Xydis created a reflective glow with glistening ‘veins’ of color, and though they’re delicate, they achieve maximum impact against a dark brown base.
Natural Bombshell
Look Credit: Nikki Lee (@nikkilee901)
The bombshell is back, and this time with a blonde color that almost (almost) appears all-natural. This fall is all about a Scandi-meets-Hollywood shade that relies on the beautifying power of BlondorPlex for the lift. If you want to go hyper-blonde, you’ll love seeing what your colorist can do with this formula, as it gives you up to nine levels of lift, making the lightest shades possible. But it’s not just a look that relies on color; for a healthy blonde, ULTIMATE REPAIR is key. So, as well as heading to your nearest Wella salon for your bombshell shade, make sure you take the reparative regimen home for inside-out nourishment. The star of the line-up is ULTIMATE REPAIR Miracle Hair Rescue, a spray-on leave-in treatment so powerful, it repairs hair damage in 90 seconds***.
Petrol Head
Look Credit: Jordanna Cobella (@jordannacobella) and Guy Kleinhaus @guydoeshair
Petrol greens and blues will be flooding your TikTok feed come fall, so get ahead with an oil slick look of your own. Not just for brunettes; Jordanna Cobella and Guy Kleinhaus proved that blondes can embrace swirls of teal, too with soft strokes of pastels through an ashy base. Mesmerizing.
Dimensional Balayage
Look Credit: Nicole Revish (@nicolerevish)
Nicole Revish wanted this look to “enhance, brighten but not overshadow the beauty of natural dimension and stunning brunette hair” – and that’s exactly what she achieved with this caramel chocolate mane. Shape and texture took center stage thanks to the rich radiance of the highlights, crafted using Koleston Perfect for lifting and toning in one, and Illumina for 100% natural-looking color. If you’re asking your colorist for this look, ask them to make it you. A dimensional brunette like this can be tweaked and tailored to play up your features flawlessly.
One-Tone Gloss
Look Credit: James Earnshaw (@jhair_stylist)
Beautiful hair doesn’t have to be complicated. Sometimes, it’s just about an irresistibly rich and glossy glaze that enhances the natural dimension and radiance of your hair. Case in point: this major SHINEFINITY mane. The goal: to make it you. Right now, it’s all about owning your story through your hair, whether that means flaunting rainbow highlights or simply enhancing your natural base. And when it comes to enhancement, a SHINEFINITY Color Glaze is everything, giving you a zero lift, zero damage, translucent veil of color with megawatt shine you can feel.
Looking for more inspiration? Don’t forget to check out the latest hair color trends – plus care tips to help your shade shine.
* Based on Wella Master USD sales for the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.
** When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.
*** When using ULTIMATE REPAIR Miracle Hair Rescue.