JUST IN: Wella is Now the Official Partner of F1 ACADEMY
NEWS JUST IN: Wella Professionals has been named the Official Partner of the F1 ACADEMY, the all-female racing series accelerating women’s talent on and off the track. We’re ready for a high-speed summer, as we join Round 4 of the Formula 1 Pirelli Grand Prix Du Canada 2025, where the youngest driver on the grid, Joanne Ciconte, will be racing in our Wella Red MP car.
But that’s not all. Ciconte will also be wearing a bespoke livery and race suit in our signature shade of red, with a traffic-stopping design inspired by the iconic Wella Professionals mermaid. Look out for the #25 car, and you’ll spot Make It You emblazoned on the rear wing – a tribute to our new campaign that champions self-expression through limitless creativity.
Make It You encourages you to define beauty on your own terms; to embrace and elevate every facet of your individuality as you pursue your ambitions. It’s a sentiment the F1 ACADEMY also embodies, with the series equipping young female drivers with the skills and experience they need to rise up through the F1 ranks.
Marlene Lotter, Global Brand Senior Vice President at Wella Company, said of the partnership:
“Wella Professionals has always been committed to empowering hair professionals and beauty lovers everywhere to express their best selves through beauty. We are driven by our mission to enable limitless transformations and encourage self-expression. We share this spirit of empowerment with F1 ACADEMY and look forward to partnering to unlock the potential in their rising talent – on and off the track.”
Meanwhile, Susie Wolff, Managing Director of F1 ACADEMY announced:
“We are very proud to welcome Wella Professionals as an Official Partner in the beauty company’s first-ever venture into sports sponsorship. It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.”
The multi-year partnership starts at Round 4 in Montreal, and will continue throughout the series – and beyond – where Wella Professionals will be engaging with fans in the F1 ACADEMY paddock. You’ll also find Wella at the F1 ACADEMY Paddock Club suite, where we’ll be providing race-ready touch-ups alongside nail and beauty technicians from OPI and ghd.
So, what are you waiting for? If you’re heading to Formula 1 this year, we’ll see you there. On your marks… get set… glow!