12 of the Hottest Summer Hair Color Trends 2025

Image Credit: @danielmbeauty

Dark roots + a dimensional blonde shade through lengths = the ultimate surfer-girl combo. Just add beachy waves with EIMI Ocean Spritz, like hair guru Daniel did here, and you're ready to hit the ocean. We'll be giving a shout-out to this summer hair color trend every year, because it's a forever must-have – not just because the shadow root is ultra low-maintenance, but because it's also versatile. Go for a blonde hair color with a warm or cool undertone, depending on what suits you best, then make it deeper at the end of summer for a fall-ready bronde shade.

Image Credit: @romeufelipe

That sun-kissed effect isn't just for blondes. Rich brunettes are getting in on the beachy vibes, too, with subtle golden tones splashed through the mid-lengths and ends of a dark brown base color. This is summer's twist on a dimensional brunette, with bronzed and gilded highlights that catch the sun as hair swishes and sways, courtesy of demi-permanent Color Touch. It's one of our most iconic formulas, now made better than ever with the addition of the Metal Purifier, giving you true-to-tone vibrancy, no matter your hair's condition. And with such a wide range of shades available, golden highlights can be tailored perfectly to suit your skin tone and eye color. Take it cool or make it warm – the choice is all yours.

Image Credit: @tuliorodriguees

Deep cherry cola and chocolate cherry shades turned heads all through the winter months, but as the temperatures rise, the mood is shifting towards softer, more natural-looking reds. Enter copper creamsicle: a lit-from-within hue that reflects a warm summer glow, with a balance of red and golden blonde colors inspired by golden hour. We love using Illumina Color for this look – a permanent formula you'll find at your nearest Wella salon – as it gives you radiant, 100% natural-looking color with a luminous, youthful appearance. There's a whole spectrum of reds in the portfolio, including warm and cool tones. So, it's easy for your colorist to match you to a peachy copper color that works in harmony with your complexion.

Image Credit: @jhair_stylist

If you can’t choose between pink or purple hair, try a color blend of rose with lilac. This floral combo gives hair an ethereal appearance, mimicking the unfurling of petals as hair sweeps from bold to pastel. Ask your colorist to keep all the brightness at the roots and paint the lighter shade through the lengths, then take two bottles of the Color Fresh Mask home with you – Pink and Lilac Frost – to top up the tone. These color-depositing masks are designed to be applied to damp, clean hair. In just 10 minutes, they refresh your salon shade with a zero-damage boost of beautifully bright color.

Image Credit: @dereqc

These highlights aren't blonde – they're blondish, a bronde that precisely mimics your natural color. (That is, if your natural color is the most covetable mix of subtle highlights in soft, caramel tones.) BlondorPlex is coming through here, with the ground-breaking pre-lightener delivering up to nine levels of lift and, thanks to the built-in, bond-strengthener, up to 97% less breakage³. So, if you have dark hair that you want to set a glow with a scattering of caramel highlights, embrace this barely-there brown balayage for a glossy summer glow.

Image Credit: @larissaappel_hairandmakeup and @megantmns

Nothing says 'summer vacation' like cool, ocean-inspired hues, and this ethereal shade blend of teal and azure is the ultimate out-there color. Bright blocks in cool tones show just how impactful Color Fresh CREATE can appear on a pre-lightened base. So, if you're looking for creative color in bright tones, ask your colorist to paint your look with this semi-permanent formula.